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Entangled by the Web: I’m Google by Dina Kelberman


Simple. Colourful. Industrial. These basic, everyday adjectives are what inspires Baltimore artist Dina Kelberman to produce her visually seductive online artwork. An obsessive surfer of the World Wide Web, she's developed a habit of collecting images from Google and categorizing them according to shapes, colours, and subject matter. The result is a tableau of a blog she playfully calls I'm Google. Started in 2011 and updated continuously, Kelberman explains she's essentially playing with the Internet, creating rules as she goes. "Basically I created a game for myself and then I liked playing it so much I just kept doing it".

The blog is a striking reflection of the way we're able to wander haphazardly through information today, sometimes purely for the purpose of entertainment. For Kelberman, this commonplace practice of browsing the web has become a true work of art.

Get a preview of the visual evolution below. Keep an eye out for the subtle changes from one theme to the next - it'll keep you on your toes as you scroll.

I'm Google I'm Google I'm Google I'm Google I'm Google I'm Google I'm Google I'm Google I'm Google
© Dina Kelberman

A colourful grid of images and videos reminiscent of the most obsessive Google image search, Kelberman's work treats your eyes to bread dough, sand dunes, airplanes and canoes in seemingly seamless transitions.

Get hooked on Kelberman's ongoing stream of consciousness project here.

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