Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

How Your Questions Get Answered When You #asktheNEWMINI

How Your Questions Get Answered When You #asktheNEWMINI

It's open forum this season for The New MINI. By simply posting a question on any social media platform with the hashtag #asktheNEWMINI, you can challenge The New MINI to invent a personalised answer in the form of a 15-second video.

"Where's your swag?
"Wanna hang out?
"Can you twerk?"

Fans have asked and the New MINI has answered.

While the conversation plays out on the web, a 3000 square meter airplane hangar in Munich is buzzing with offline activity, prepping each short. This is homebase to a 10-man crew of creative, all of whom get busy each day drafting storyboards in response to fan questions, shooting and cutting the films and discovering a lot of cool facts about The New MINI in the process.

How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI #asktheNEWMINI

It takes about one week to go from fan query to polished response. At the start of each week, 10 questions are chosen from the many that come through. The New MINI loves in particular those that pose the most fun driving challenges.

After letting ideas fly during brainstorming sessions, the top 10 is narrowed to five. Then, the final storyboard gets sketched out and set into motion.

#asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI

Since The New MINI of course doesn't actually speak, the team has to think outside the box each time they craft a response. Thankfully, The New MINI has excellent stage presence and every movement can have the feeling of a gesture - from the illuminating displays of the Centre Instrument to the tread marks of burnt rubber it happily leaves scorched across the concrete.

With each answer, the team shows how MINI loves going the extra mile when it comes to connecting with its fans around the globe.

How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI

MINI Facebook
MINI Instagram
MINI Twitter
MINI Google+

#asktheNEWMINI

All images © MINI

--
2014 MINI Cooper S

Fuel consumption combined: 5,8 - 5,7 l/100 km, CO2 emission combined: 136 - 133 g/km, more information.

MINI.com/newMINI/

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

Rally Dakar 2015: MINI plays “Connect Four”

December 19, 2014
2015 Dakar: MINI Plays “Connect Four”

More than 9,000 kilometres over perilously soft sand dunes, through fields of treacherous boulders, across the gargantuan heights of the Andes, and through the relentless desert heat of one of the driest regions on earth: anyone with victory in mind must be prepared to suffer. That much is certain, as MINI looks to successfully defend its title at the 2015 Rally Dakar.

"Night Riders" Exclusive: On Set with Tony Hawk and Guerlain Chicherit

December 12, 2014

The New MINI John Cooper works made its white-knuckle debut on the streets of Los Angeles. Read on to get the stories from behind the scenes of "Night Riders" with Tony Hawk and Guerlain Chicherit.

Rally Dakar 2015: Barely time to catch your breath

January 13, 2015
015 Rally Dakar: Barely time to catch your breath

The competitors at the 2015 Rally Dakar now have half of the roughly 9,000 kilometres through the heart of South America behind them. Their reward is a rest day. However, it would be wrong to believe they can put their feet up for a day. There is no time for that sort of thing on the toughest rally in the world.

New Era of Motorsport Dominance: A Brief History of MINI at the Dakar Rally

December 17, 2014
New Era of Motorsport Dominance: A Brief History MINI at the Dakar Rally

MINI has competed in the gruelling Dakar Rally since 2011, winning 3 of the 4 it's entered. Recap one of the greatest winning streaks for MINI since its legendary days of the 1960s here.

Rally Dakar 2015: Fourth Consecutive Win for MINI

January 19, 2015
Rally Dakar 2015: Fourth Consecutive Win for MINI

He did it! After completing a 9,000+-kilometre loop through South America, Nasser Al-Attiyah won the Rally Dakar 2015 in the MINI ALL4 Racing. It is the fourth time in a row that MINI has won the world's toughest rally.

Dakar 2015: Stay in the Loop with Epic GIFs

December 15, 2014
Dakar 2015: Stay in the Loop with Epic GIFs

Adventure is a full-time job for the Dakar-ready X-raid Team. Go Boundless with this set of mesmerising motorsport GIFs.