Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

How Your Questions Get Answered When You #asktheNEWMINI

How Your Questions Get Answered When You #asktheNEWMINI

It's open forum this season for The New MINI. By simply posting a question on any social media platform with the hashtag #asktheNEWMINI, you can challenge The New MINI to invent a personalised answer in the form of a 15-second video.

"Where's your swag?
"Wanna hang out?
"Can you twerk?"

Fans have asked and the New MINI has answered.

While the conversation plays out on the web, a 3000 square meter airplane hangar in Munich is buzzing with offline activity, prepping each short. This is homebase to a 10-man crew of creative, all of whom get busy each day drafting storyboards in response to fan questions, shooting and cutting the films and discovering a lot of cool facts about The New MINI in the process.

How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI #asktheNEWMINI

It takes about one week to go from fan query to polished response. At the start of each week, 10 questions are chosen from the many that come through. The New MINI loves in particular those that pose the most fun driving challenges.

After letting ideas fly during brainstorming sessions, the top 10 is narrowed to five. Then, the final storyboard gets sketched out and set into motion.

#asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI

Since The New MINI of course doesn't actually speak, the team has to think outside the box each time they craft a response. Thankfully, The New MINI has excellent stage presence and every movement can have the feeling of a gesture - from the illuminating displays of the Centre Instrument to the tread marks of burnt rubber it happily leaves scorched across the concrete.

With each answer, the team shows how MINI loves going the extra mile when it comes to connecting with its fans around the globe.

How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI

MINI Facebook
MINI Instagram
MINI Twitter
MINI Google+

#asktheNEWMINI

All images © MINI

--
2014 MINI Cooper S

Fuel consumption combined: 5,8 - 5,7 l/100 km, CO2 emission combined: 136 - 133 g/km, more information.

MINI.com/newMINI/

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

The MINI International Vol. 42

Motorama: High Five

October 02, 2014
The MINI International Vol. 42 Motorama: High Five

This is what all MINI fans have been waiting for: the new MINI 5 door. And this exciting new model has more to offer than just two extra doors and oodles of space.

One Man. 10 Tattoos: Meet the MINIac with a Permanent Passion

October 20, 2014
One Man. 10 Tattoos: Meet the MINIac with a Permanent Passion

Meet the fan who sports an undeniably unmatched number of MINI tattoos. Take a scroll through Spiros' MINI ink and his many modified MINI and watch the MINIac bar get raised.

MINI Space Mixtape: Tune Up Your Commute

October 29, 2014
MINI Space Mixtape: Tune Up Your Commute

As the temperature dips and winter makes its advance down the northern hemisphere, keep the energy levels high with these seven tracks and jump-start your autumn commutes.

Top of the Chops: One Somerset Tinkerer's Pride and Joy

October 17, 2014
Top of the Chops: One Somerset Tinkerer's Pride and Joy

Andy Knight's classic Mini with original wood effect is attracting everyone's attention. Discover this Somerset tinkerer's unique pride and joy.

Next on Your Itinerary: A MINI Romp Through Historic Southern England

September 26, 2014
Next on Your Itinerary: A MINI Romp Through Historic Southern England

If you're looking for a journey worth replicating, read up on some of Britain's most beautiful counties, put them in your sat nav and hit the road.

Dezeen and MINI Frontiers: Behind the Scenes of the Future of Mobility

October 07, 2014
Dezeen and MINI Frontiers: Behind the Scenes of the Future of Mobility

As the designers prepared for the Dezeen and MINI Frontiers Exhibition, step into their studios and watch them working at the frontier of design, technology and innovation in mobility.