Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

How Your Questions Get Answered When You #asktheNEWMINI

How Your Questions Get Answered When You #asktheNEWMINI

It's open forum this season for The New MINI. By simply posting a question on any social media platform with the hashtag #asktheNEWMINI, you can challenge The New MINI to invent a personalised answer in the form of a 15-second video.

"Where's your swag?
"Wanna hang out?
"Can you twerk?"

Fans have asked and the New MINI has answered.

While the conversation plays out on the web, a 3000 square meter airplane hangar in Munich is buzzing with offline activity, prepping each short. This is homebase to a 10-man crew of creative, all of whom get busy each day drafting storyboards in response to fan questions, shooting and cutting the films and discovering a lot of cool facts about The New MINI in the process.

How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI #asktheNEWMINI

It takes about one week to go from fan query to polished response. At the start of each week, 10 questions are chosen from the many that come through. The New MINI loves in particular those that pose the most fun driving challenges.

After letting ideas fly during brainstorming sessions, the top 10 is narrowed to five. Then, the final storyboard gets sketched out and set into motion.

#asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI

Since The New MINI of course doesn't actually speak, the team has to think outside the box each time they craft a response. Thankfully, The New MINI has excellent stage presence and every movement can have the feeling of a gesture - from the illuminating displays of the Centre Instrument to the tread marks of burnt rubber it happily leaves scorched across the concrete.

With each answer, the team shows how MINI loves going the extra mile when it comes to connecting with its fans around the globe.

How Your Questions Get Answered When You #asktheNEWMINI How Your Questions Get Answered When You #asktheNEWMINI

MINI Facebook
MINI Instagram
MINI Twitter
MINI Google+

#asktheNEWMINI

All images © MINI

--
2014 MINI Cooper S

Fuel consumption combined: 5,8 - 5,7 l/100 km, CO2 emission combined: 136 - 133 g/km, more information.

MINI.com/newMINI/

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

MINI in the Mountains: Geoff McFetridge Styles the Burton European Open

February 27, 2015
MINI in the Mountains: Geoff McFetridge Styles the Burton European Open

Parked 2200 meters above sea level in the frozen Swiss Alps, a MINI Countryman stands as an unlikely art installation. See the creative twist Geoff McFetridge put on the 2015 Burton European Open.

MINI Adventure in Argentina: A MINI Countryman Convoy Chases the Dakar Rally

March 13, 2015
MINI Adventure in Argentina: A MINI Countryman Convoy Chases the Dakar Rally

As the 2015 Dakar Rally raged through arid South American terrain, a group of intrepid explorers in a fleet of MINI Countryman set out to discover this picturesque continent for themselves.

Take London Like a Local: Tour the Big Smoke with smallcarBIGCITY

April 20, 2015
Take London Like a Local: Tour the Big Smoke with smallcarBIGCITY

Although a sprawling metropolis, at street level London is packed with hidden gems just waiting to be discovered. One tour company, with a fleet of classic Mini, is bringing this side of London to life.

MINI Yours: Exclusive Designs for Your MINI

March 04, 2015
MINI Yours: Exclusive Designs for Your MINI

It's not just its iconic silhouette that makes a MINI unique. Step into the MINI Design studio and get a closer look at the high quality features to set your MINI apart from the many.

Go Boundless Design Competition: Winners Announced!

April 02, 2015
Go Boundless Design Competition: Winners Announced!

The Go Boundless design competition asked the MINI Space community to see where the extra mile might take them. The evidence of adventures has been reviewed and the winners are in.

The MINI International Vol. 43

MINI Report: The Race is On!

March 12, 2015
The MINI International Vol. 43 MINI Report: The Race is On!

What happens when the brains of two brilliant, visionary-minded men collide? The MINI Clubman Vision GT, a brand new MINI concept car for video game sensation Gran Turismo, is born.