Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

MINI Art Beat: Learn How You Can Light Up London

MINI Art Beat

Lights. Camera. Action!

Grab your shades. The lights are on. This week, an illuminating new project from MINI unleashes onto the streets of London: MINI Art Beat. Driven by your Style.

Always the innovator, MINI brings interactive and digital design to avenues both online and off with a truly one-of-a-kind MINI Countryman custom-fitted 360° in 48,000 LEDs - the first of its kind. The result? The most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.

But MINI Art Beat isn't just brightly coloured eye candy. It's your vehicle to bright fame. Stream your own live animation directly onto its glowing LED surface as it takes nightly cruises through London. City passers-by and the entire World Wide Web will see your personalised style light up the mobile canvas.

Stream your own short video direct to the MINI Art Beat car using the Facebook app, or by tweeting your Vine videos with #MINIartbeat. Then add a customised design and beat to get your face in lights.

Once your London ride has run its course, you'll get a custom clip as a takeaway - a real piece of MINI, just for you.

So: you want your style and beat on the streets of London? Get on MINI Art Beat here.

MINI Art Beat


--
Catch a glimpse of the interactive installation starting August 5th through August 19th as MINI Art Beat drives live through London's streets. Follow all the action as it unfolds with #MINIartbeat and watch the live stream online on the
MINI Facebook page.

It's time for a new beat. Jump into the limelight!

MINI Countryman
Fuel consumption combined:
7,9 - 4,4 l/100 km, CO2 emission combined: 184 - 115 g/km, more information.

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

Quoted: Inspiring Words from MINI Champs Past and Present

January 09, 2015
Quoted: Inspiring Words from MINI Champs Past and Present

Take it from the guys who go the extra mile to top the podium. This is what they say it takes to win.

Rally Dakar 2015: Fourth Consecutive Win for MINI

January 19, 2015
Rally Dakar 2015: Fourth Consecutive Win for MINI

He did it! After completing a 9,000+-kilometre loop through South America, Nasser Al-Attiyah won the Rally Dakar 2015 in the MINI ALL4 Racing. It is the fourth time in a row that MINI has won the world's toughest rally.

Rally Dakar 2015: Barely time to catch your breath

January 13, 2015
015 Rally Dakar: Barely time to catch your breath

The competitors at the 2015 Rally Dakar now have half of the roughly 9,000 kilometres through the heart of South America behind them. Their reward is a rest day. However, it would be wrong to believe they can put their feet up for a day. There is no time for that sort of thing on the toughest rally in the world.

MINI Saves the Day in: “Cure for the Common Commute”

January 23, 2015
MINI Saves the Day in: “Cure for the Common Commute”

Traffic jams aren't good for much, but they definitely produce some great daydreams. Anna Dulin, designer and new MINI driver from Houston, brought one common commuter's fantasy to life. Watch here.

Dakar 2015: Desert-Defying Action in Slow Motion

January 14, 2015
Dakar 2015: Desert-Defying Action in Slow Motion

Dune hopping is no hobby, and the X-raid Team in their MINI ALL4 Racing have had their work cut out for them on the Dakar 2015 route. Scroll down for an exclusive look at their sand-spraying antics.

The MINI Story: An Exclusive with the Man Behind the Exhibition

December 19, 2014
The MINI Story: An Exclusive with the Man Behind the Exhibition

The new exhibition at BMW Museum shows 30 fascinating original vehicles and many exciting background stories about MINI. Take a tour with Andreas Braun, who curated this treasure trove of MINI moments.