Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

MINI Art Beat: Learn How You Can Light Up London

MINI Art Beat

Lights. Camera. Action!

Grab your shades. The lights are on. This week, an illuminating new project from MINI unleashes onto the streets of London: MINI Art Beat. Driven by your Style.

Always the innovator, MINI brings interactive and digital design to avenues both online and off with a truly one-of-a-kind MINI Countryman custom-fitted 360° in 48,000 LEDs - the first of its kind. The result? The most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.

But MINI Art Beat isn't just brightly coloured eye candy. It's your vehicle to bright fame. Stream your own live animation directly onto its glowing LED surface as it takes nightly cruises through London. City passers-by and the entire World Wide Web will see your personalised style light up the mobile canvas.

Stream your own short video direct to the MINI Art Beat car using the Facebook app, or by tweeting your Vine videos with #MINIartbeat. Then add a customised design and beat to get your face in lights.

Once your London ride has run its course, you'll get a custom clip as a takeaway - a real piece of MINI, just for you.

So: you want your style and beat on the streets of London? Get on MINI Art Beat here.

MINI Art Beat


--
Catch a glimpse of the interactive installation starting August 5th through August 19th as MINI Art Beat drives live through London's streets. Follow all the action as it unfolds with #MINIartbeat and watch the live stream online on the
MINI Facebook page.

It's time for a new beat. Jump into the limelight!

 

MINI Countryman
Fuel consumption combined:
7,9 - 4,4 l/100 km, CO2 emission combined: 184 - 115 g/km, more information.

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

Making Waves: MINI Takes Red Bull Wake of Steel 2014

July 04, 2014
Making Waves: MINI Takes Red Bull Wake of Steel 2014

The competitors were handpicked. The challenge was set. Only one could win. Grab a line and hold on through the highlights of this year's Red Bull Wake of Steel wakeboarding event.

Dezeen and MINI Frontiers: Driverless Design with Dominic Wilcox

July 16, 2014
Dezeen and MINI Frontiers: Driverless Design with Dominic Wilcox

In a time when driverless cars require few safety systems, what might designers do with greater creative freedom? Dezeen and MINI Frontiers meets Dominic Wilcox and his stained glass 'sleeper' MINI.

Dezeen and MINI Frontiers: Evolving Cars with Daisy Ginsberg

July 09, 2014
Dezeen and MINI Frontiers: Evolving Cars with Alexandra ‘Daisy’ Ginsberg

Designer and researcher Daisy Ginsberg speculates on the future of synthetic biology, and how new materials could change the way we drive.

MINIPassion Takes Europe: 8 Countries, 10 Cities, 12 Days

July 18, 2014
MINIPassion Takes Europe: 8 Countries, 10 Cities, 12 Days

8 countries, 10 cities and 3750 kilometres in 12 days - that's the balance sheet for the European tour of the Turkish MINIPassion Club. Read on to find out what the MINIacs got up to on their trip across the continent.

Mod 'n' Mini Meet at the Ace Cafe: Tradition Meets Turbo Charm

June 23, 2014
Mod 'n' Mini Meet at the Ace Cafe

Once a month, the Ace Cafe in London becomes a Mecca for MINIacs from all walks of life. Join us on our way to one of the oldest and best known MINI events in the world.

Skip the Hotel: The Story of “Mini Wildgoose” and MINI Camping Then and Now

July 22, 2014
Skip the Hotel: The Story of “Mini Wildgoose” and MINI Camping Then and Now

Time for some MINI trivia. Have you heard of Mini Wildgoose? Discover this quirky 1960s classic Mini camper and to see how camping with MINI rides on in the 21st century.