Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

MINI Art Beat: Learn How You Can Light Up London

MINI Art Beat

Lights. Camera. Action!

Grab your shades. The lights are on. This week, an illuminating new project from MINI unleashes onto the streets of London: MINI Art Beat. Driven by your Style.

Always the innovator, MINI brings interactive and digital design to avenues both online and off with a truly one-of-a-kind MINI Countryman custom-fitted 360° in 48,000 LEDs - the first of its kind. The result? The most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.

But MINI Art Beat isn't just brightly coloured eye candy. It's your vehicle to bright fame. Stream your own live animation directly onto its glowing LED surface as it takes nightly cruises through London. City passers-by and the entire World Wide Web will see your personalised style light up the mobile canvas.

Stream your own short video direct to the MINI Art Beat car using the Facebook app, or by tweeting your Vine videos with #MINIartbeat. Then add a customised design and beat to get your face in lights.

Once your London ride has run its course, you'll get a custom clip as a takeaway - a real piece of MINI, just for you.

So: you want your style and beat on the streets of London? Get on MINI Art Beat here.

MINI Art Beat


--
Catch a glimpse of the interactive installation starting August 5th through August 19th as MINI Art Beat drives live through London's streets. Follow all the action as it unfolds with #MINIartbeat and watch the live stream online on the
MINI Facebook page.

It's time for a new beat. Jump into the limelight!

MINI Countryman
Fuel consumption combined:
7,9 - 4,4 l/100 km, CO2 emission combined: 184 - 115 g/km, more information.

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

MINI and Channel Islands Surfboards Present: The MINI Surfboard

July 10, 2015
MINI and Channel Islands Present: The MINI Surfboard

Pro Surfer Kalani Robb and renowned surfboard artisans Channel Islands Surfboards have teamed up with MINI to design ‘The MINI', a surfboard that handles like its namesake.

Classic Mini in Berlin: Art and Adventure with Amrei Andrasch

August 14, 2014
Classic Mini in Berlin: Art and Adventure with Amrei Andrasch

Amrei Andrasch is a Berlin-based artist who brings paper to life in sculptures and animation. Read on to learn about her work and how her classic Mini brings fun and freedom to the streets of Berlin.

MINI Drives Tasmania: Wild Rides Down Under

August 27, 2014
MINI Drives Tasmania: Wild Rides Down Under

Barren, blustery and unbelievably beautiful. See why a trek through Tasmania should jump to the top of your bucket list.

IMMpressed: From Hitchhiker to MINIac

September 16, 2014
IMMpressed: From Hitchhiker to MINIac

Attending an International Mini Meeting can lead to an addictive motoring habit. Join Inga Narauskaitė from Lithuania on her adventurous trip from one MINI meeting to the next and find out why she keeps going back for more.

Dezeen and MINI Frontiers: Suiting Up for Space with Lucy McRae

August 07, 2014
Dezeen and MINI Frontiers: Suiting Up for Space with Lucy McRae

When tech takes us out of this world, how will our bodies respond to long-haul space travel? Lucy McRae explores ways in which we might prepare for the final frontier.

14 Sunrises Through the Seasons: Top Down Daybreak Drives from Winter to Summer

August 21, 2014
14 Sunrises Through the Seasons: Top Down Daybreak Drives from Winter to Summer

Photographer David Chang tracks the dawn of summer with stunning landscapes at sunrise. Scroll through the seasons from the backseat of his MINI Cabrio.