MINI Art Beat: Learn How You Can Light Up London
Lights. Camera. Action!
Grab your shades. The lights are on. This week, an illuminating new project from MINI unleashes onto the streets of London: MINI Art Beat. Driven by your Style.
Always the innovator, MINI brings interactive and digital design to avenues both online and off with a truly one-of-a-kind MINI Countryman custom-fitted 360° in 48,000 LEDs - the first of its kind. The result? The most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.
But MINI Art Beat isn't just brightly coloured eye candy. It's your vehicle to bright fame. Stream your own live animation directly onto its glowing LED surface as it takes nightly cruises through London. City passers-by and the entire World Wide Web will see your personalised style light up the mobile canvas.
Stream your own short video direct to the MINI Art Beat car using the Facebook app, or by tweeting your Vine videos with #MINIartbeat. Then add a customised design and beat to get your face in lights.
Once your London ride has run its course, you'll get a custom clip as a takeaway - a real piece of MINI, just for you.
So: you want your style and beat on the streets of London? Get on MINI Art Beat here.
Catch a glimpse of the interactive installation starting August 5th through August 19th as MINI Art Beat drives live through London's streets. Follow all the action as it unfolds with #MINIartbeat and watch the live stream online on the MINI Facebook page.
It's time for a new beat. Jump into the limelight!
Fuel consumption combined: 7,9 - 4,4 l/100 km, CO2 emission combined: 184 - 115 g/km, more information.
Kick-start summer with a coastal cruise. These six beach-ready tracks will take you from early morning picnic packing to late evening traffic dodging.
Framed! sent the members of the MINI Space community on a creative quest to find striking images that frame themselves. See the winning shots here!
Since 1959 MINI Drivers have been filling their surprisingly roomy rides with a remarkable variety of things. MINIacs took to social media to share their peculiar packed-up MINI, so here are some of our favourites.
Step into the MINI studio and meet Andreas Glockshuber, a member of the MINI team with a particularly unique role and a truly uncommon office.
8 countries, 10 cities and 3750 kilometres in 12 days - that's the balance sheet for the European tour of the Turkish MINIPassion Club. Read on to find out what the MINIacs got up to on their trip across the continent.
Designer Matthew Plummer-Fernandez looks to the future of software interfaces with personalised 3D avatars that may change the way we interact with our cars forever.