MINI Art Beat: Learn How You Can Light Up London
Lights. Camera. Action!
Grab your shades. The lights are on. This week, an illuminating new project from MINI unleashes onto the streets of London: MINI Art Beat. Driven by your Style.
Always the innovator, MINI brings interactive and digital design to avenues both online and off with a truly one-of-a-kind MINI Countryman custom-fitted 360° in 48,000 LEDs - the first of its kind. The result? The most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.
But MINI Art Beat isn't just brightly coloured eye candy. It's your vehicle to bright fame. Stream your own live animation directly onto its glowing LED surface as it takes nightly cruises through London. City passers-by and the entire World Wide Web will see your personalised style light up the mobile canvas.
Stream your own short video direct to the MINI Art Beat car using the Facebook app, or by tweeting your Vine videos with #MINIartbeat. Then add a customised design and beat to get your face in lights.
Once your London ride has run its course, you'll get a custom clip as a takeaway - a real piece of MINI, just for you.
So: you want your style and beat on the streets of London? Get on MINI Art Beat here.
Catch a glimpse of the interactive installation starting August 5th through August 19th as MINI Art Beat drives live through London's streets. Follow all the action as it unfolds with #MINIartbeat and watch the live stream online on the MINI Facebook page.
It's time for a new beat. Jump into the limelight!
Fuel consumption combined: 7,9 - 4,4 l/100 km, CO2 emission combined: 184 - 115 g/km, more information.
Traffic jams aren't good for much, but they definitely produce some great daydreams. Anna Dulin, designer and new MINI driver from Houston, brought one common commuter's fantasy to life. Watch here.
The new exhibition at BMW Museum shows 30 fascinating original vehicles and many exciting background stories about MINI. Take a tour with Andreas Braun, who curated this treasure trove of MINI moments.
More than 9,000 kilometres over perilously soft sand dunes, through fields of treacherous boulders, across the gargantuan heights of the Andes, and through the relentless desert heat of one of the driest regions on earth: anyone with victory in mind must be prepared to suffer. That much is certain, as MINI looks to successfully defend its title at the 2015 Rally Dakar.
Imagine taking a 6,000km cruise across India through 14 cities in 17 days as your test drive of the New MINI. That's what MINI India did. Tour the incredible subcontinent now.
MINI has competed in the gruelling Dakar Rally since 2011, winning 3 of the 4 it's entered. Recap one of the greatest winning streaks for MINI since its legendary days of the 1960s here.
The competitors at the 2015 Rally Dakar now have half of the roughly 9,000 kilometres through the heart of South America behind them. Their reward is a rest day. However, it would be wrong to believe they can put their feet up for a day. There is no time for that sort of thing on the toughest rally in the world.