Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

MINI Art Beat: Learn How You Can Light Up London

MINI Art Beat

Lights. Camera. Action!

Grab your shades. The lights are on. This week, an illuminating new project from MINI unleashes onto the streets of London: MINI Art Beat. Driven by your Style.

Always the innovator, MINI brings interactive and digital design to avenues both online and off with a truly one-of-a-kind MINI Countryman custom-fitted 360° in 48,000 LEDs - the first of its kind. The result? The most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.

But MINI Art Beat isn't just brightly coloured eye candy. It's your vehicle to bright fame. Stream your own live animation directly onto its glowing LED surface as it takes nightly cruises through London. City passers-by and the entire World Wide Web will see your personalised style light up the mobile canvas.

Stream your own short video direct to the MINI Art Beat car using the Facebook app, or by tweeting your Vine videos with #MINIartbeat. Then add a customised design and beat to get your face in lights.

Once your London ride has run its course, you'll get a custom clip as a takeaway - a real piece of MINI, just for you.

So: you want your style and beat on the streets of London? Get on MINI Art Beat here.

MINI Art Beat


--
Catch a glimpse of the interactive installation starting August 5th through August 19th as MINI Art Beat drives live through London's streets. Follow all the action as it unfolds with #MINIartbeat and watch the live stream online on the
MINI Facebook page.

It's time for a new beat. Jump into the limelight!

 

MINI Countryman
Fuel consumption combined:
7,9 - 4,4 l/100 km, CO2 emission combined: 184 - 115 g/km, more information.

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

MINI Space Mixtape: Summer Tracks for Kicking Back

August 28, 2014
MINI Space Mixtape: Summer Tracks for Kicking Back

Savour the sweet waning glow of summer with 7 tracks that refuse to see off the year's sunniest days.

MINI Takes the States 2014: Coast to Coast with a MINI Motorcade

September 10, 2014
MINI Takes the States 2014: Coast to Coast with a MINI Motorcade

The great American road trip. It's a required class in the lifelong studies of a motoring scholar. Every other summer, a great convoy of road-hungry MINIacs make their way across the US in an epic transcontinental cruise. This year they took in 15 cities across 18 states in just 15 days. Scroll through the adventure here and study up for your own cross-country coursework.

DIY MINI Race Car Wins Big: Watch An Amateur Racer Steal The Show

August 04, 2014
DIY MINI Race Car Wins Big: Watch An Amateur Racer Steal The Show

Nottingham native Chris Wilson took a MINI from an online shopping cart to the winners podium. See how he did it here.

Dezeen and MINI Frontiers: Automotive Avatars with Matthew Plummer-Fernandez

July 29, 2014
Dezeen and MINI Frontiers: Automotive Avatars with Matthew Plummer-Fernandez

Designer Matthew Plummer-Fernandez looks to the future of software interfaces with personalised 3D avatars that may change the way we interact with our cars forever.

Dezeen and MINI Frontiers: Suiting Up for Space with Lucy McRae

August 07, 2014
Dezeen and MINI Frontiers: Suiting Up for Space with Lucy McRae

When tech takes us out of this world, how will our bodies respond to long-haul space travel? Lucy McRae explores ways in which we might prepare for the final frontier.

Interim Report from the Track: MINI Goes for it Internationally

August 04, 2014
Interim report from the track: MINI goes for it internationally

The first half of 2014 is history and many race series' are heading into the second half of the season. MINI is well represented.