Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

MINI Art Beat: Learn How You Can Light Up London

MINI Art Beat

Lights. Camera. Action!

Grab your shades. The lights are on. This week, an illuminating new project from MINI unleashes onto the streets of London: MINI Art Beat. Driven by your Style.

Always the innovator, MINI brings interactive and digital design to avenues both online and off with a truly one-of-a-kind MINI Countryman custom-fitted 360° in 48,000 LEDs - the first of its kind. The result? The most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.

But MINI Art Beat isn't just brightly coloured eye candy. It's your vehicle to bright fame. Stream your own live animation directly onto its glowing LED surface as it takes nightly cruises through London. City passers-by and the entire World Wide Web will see your personalised style light up the mobile canvas.

Stream your own short video direct to the MINI Art Beat car using the Facebook app, or by tweeting your Vine videos with #MINIartbeat. Then add a customised design and beat to get your face in lights.

Once your London ride has run its course, you'll get a custom clip as a takeaway - a real piece of MINI, just for you.

So: you want your style and beat on the streets of London? Get on MINI Art Beat here.

MINI Art Beat


--
Catch a glimpse of the interactive installation starting August 5th through August 19th as MINI Art Beat drives live through London's streets. Follow all the action as it unfolds with #MINIartbeat and watch the live stream online on the
MINI Facebook page.

It's time for a new beat. Jump into the limelight!

 

MINI Countryman
Fuel consumption combined:
7,9 - 4,4 l/100 km, CO2 emission combined: 184 - 115 g/km, more information.

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

A Thrill-Seeker's Tour: 19 of the World's Wildest Roads

November 13, 2014
A Thrill-Seeker’s Tour: 19 of the World’s Wildest Roads

Satisfy that itch for adventure with 19 of the wildest drives on the planet.

MINI Space Mixtape: Tune Up Your Commute

October 29, 2014
MINI Space Mixtape: Tune Up Your Commute

As the temperature dips and winter makes its advance down the northern hemisphere, keep the energy levels high with these seven tracks and jump-start your autumn commutes.

Dakar 2015: The Desert-Defying X-raid Team

November 17, 2014
Dakar 2015: The Desert-Defying X-raid Team

With 2012, 2013 and 2014 trophies under their belt, the unrivalled 2015 X-raid Team only have one thing in mind: MAKE IT ALL4. Meet the dauntless drivers set to make it happen.

Dakar 2015: All You Need to Know About the MINI ALL4 Racing

November 17, 2014
Dakar 2015: All You Need to Know About the MINI ALL4 Racing

For a race like Dakar 2015, you need a car that can take it. See what takes the MINI ALL4 Racing from the start line all the way to the podium.

In Search of Surf: MINI Countryman Outruns the Storm in New Zealand

October 23, 2014
In Search of Surf: MINI Countryman Outruns the Storm in New Zealand

New Zealand offers rally-like roads and world-class surf spots - perfect conditions to take the MINI Countryman and a pair of top-notch Channel Islands surfboards out for a spin.

MINI Space Mixtape: Adventurous Anthems for the Open Road

November 13, 2014
MINI Space Mixtape: Adventurous Anthems for the Open Road

Intrepid traveller or armchair explorer? Whether you're on the road or daydreaming at the office, these six tracks set the tempo for a daredevil drive.