MINI Kapooow! MINI Starts Salone del Mobile with a Bang
It's not only Superman who cuts a fine figure in brilliant blue. In the dynamic two-part installation MINI Kapooow! at the 52nd annual acclaimed design fair Salone del Mobile in Milan, Italy, the MINI Design Team headed by Anders Warming took cues from the classic graphic novel to bring out the pop in the MINI Paceman.
MINI Kapooow! freezes the MINI Paceman mid-flight through a three-dimensional comic strip as it leaps between two cells. The newest MINI on the block was born ready for the occasional madcap antic, and the dramatic transformation of materials and colours representing this intrepid spirit in MINI Kapooow! begs for a closer look. Beginning as a traditional chromed vehicle, it embarks on a fantastical metamorphosis, bursting into a colourful display of sculpted paper and other craft materials and symbolising the prototyping phase of the creative process. Amidst the visual fanfare are myriad coloured tabs with iconic MINI model names, as well as well-known film and cult personalities, weaving a veritable "wall of fame" for all to enjoy.
All of this is then encased in an eye-popping wallpaper of flowing lines, paying homage to those impactful contours of graphic novels, while recalling the fierce silhouette of the MINI Paceman.
A feast for the eyes isn't the only thing on offer. MINI Kapooow! stands as the centrepiece of the MINI Paceman Garage - a veritable mini-village housed within a renovated building in Milan's design district, which comes with all the urban trappings one could hope for.
Guests can grab a bite from the on-site restaurant or take part in one of the breakfast events to network with like-minded MINIacs. If it's music you're after, get into the groove with a live performance from We Have Band or pick up some wax at the vinyl shop. A MINI cinema awaits those in need of a matinee break, and an on-site barbershop will get you trimmed and looking dapper for a night of Milanese fun.
It was all hands on deck to get MINI Kapooow! off the drawing board and into reality. Flip through the gallery to see some behind-the-scenes shots of the project taking shape in the studio.
Get the low-down on the full program of events taking place at the MINI Paceman Garage here. And keep an eye out for the Dezeen and MINI World Tour team, who will be hosting interviews in the MINI Paceman Garage workstation and across the expanse of Salone del Mobile.
Can't make it to Milan to see the exhibit in the flesh? Not to worry! Spot the MINI Paceman in your own customisable 3D optical illusion.
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The MINI International Vol. 42
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