The MINI Media award
Six snowboard magazines from across the globe competed to blog the gnarliest coverage of the BURTON GLOBAL EVENT SERIES. You cast your ballots and the votes are in: Congratulations to SNOWBOARDER MAGAZINE!
Their piece "Open Minded" has won the MINI Media Award and earned them $5,000! Special thanks to each magazine who contributed. Together they penned the sickest coverage around of the BURTON GLOBAL EVENT SERIES.Learn more about the Mini Media Award.
MINI Media Award Entry by Onboard: 7 Votes
Unsung Heroes: The Faces That Make the BEO Happen
Everyone's used to seeing the hero shot of the rider sending it, hearing them wax lyrical about their runs. They get the adoration - rightly so - but for this we thought we'd take the opportunity to throw some high fives to the people working like dogs behind the scenes to make the BEO happen. Here are but a handful of them...
I'm in charge of two judging panels and 14 international judges. It involves lots and lots of meetings [laughs]. One of the most important things we do is we sit down and practice judge - we watch all the training and we find who's riding the best, what average-looking runs would be, who's not riding well, and set our 'ranges' between them. That's why you can't really compare scores between events because our ranges are set for who's there on that day. The biggest challenge is when things don't go according to plan - this week was particularly difficult with the weather and having to cancel days while still trying to get a result. The best thing is that I get to do what I love doing most, which is watching snowboarding; I mean how many people can say they've seen every single run at the European Open? This is my 4th BEO and it's just one of the premiere snowboarding contests globally. It is the best snowboarding in the world, world class parties and they treat us so well here.
I work for Donald [Nader] at MTC [project management for BEO] doing the branding, bannering, working closely with the Laax crew. It can be easy work but it was hell the last two weeks, everything blowing away - every second day we had to fix up everything, banners all over the place so if you see a deer branded with Burton it's probably from the BEO [laughs]. We start at 6.30am and it depends on the day what time I finish; today it's 2pm as slopestyle was cancelled - for sure it's frustrating; the crew up there were giving everything to make it the best they can for the riders and then you get bummed out by the weather, but you can't change anything. That's the good thing about outdoor sport - you have to take what you can get. But the BEO is a sick event, it caters for everyone, it's probably the best event in Europe I'd say.
I'm a has-been whose job is to take the mic and spew in my hot air into the atmosphere [laughs]. My main duty is to explain to people what I see because many people here in the crowd don't understand what's going on, they just see helicopters by young punks. I try to find the mix of letting people who don't have an understanding of snowboarding know what's happening but also speak to the person who's really into it... it's a fine line. The BEO is important for a couple of reasons: I love Laax, you also meet up with people you don't see much and there's a fun social aspect to it in the bars, plus of course you see the best, most versatile riders on the planet kill the slopestyle and pipe. You come to these events, see the qualifications and you get a little worried as some people are sending it while others have problems but as soon as it's finals it's all spot on. It's crazy, they're so good.
[The media crew and I] have to produce daily press releases in four languages, take care of around 150 journalists on site and make sure they have all they need to get their jobs done, TV production, supporting webcasts, social media... pretty much everything that's communicated to the world outside. My personal highlight was Ayumu [Hirano]. I think that kid winning at 14 is an amazing story but my favourite part of the event is always the Juniors. This is the most emotional part for all of us, seeing which riders come out of that every year where they are a few years later; winning or on the podium at the biggest events. You also see every year that unknown riders make it through the qualifiers, really leave their mark and move on from there, but the best part of the BEO is the fact that it gathers so many riders, media and industry folk in Laax. This makes it special - it really is like a family gathering of European snowboarding.
There's been tonnes of snow so my duties were just riding pow and hanging out [laughs], but day-to-day I wake up, go to our TV webcast booth and do the pre-game show - they script it all out for us - and once it's live we just talk through the entire contest. We make it relatable to anyone who's viewing, we call all the tricks, we give a background info on the riders and we just try to make it as entertaining as we can. My highlights? The girls splitting the money after their slopestyle was cancelled was really cool, Ayumu winning was a definite highlight, but overall, selfishly, it was just riding pow. The contest was amazing, but for me it was just catching up with all my friends in Europe and riding the best snow I've ridden all year. And the BEO is ridiculously important: I'm also Senior Editor at Snowboarder Magazine and it can be hard to stay on top of what's going on in Europe, so coming here it opens up the floodgates, lets us see the world's talent and lets us introduce them to the North American scene which is pretty important to their careers.
Founded in the 90s, Onboard was previously based in London and was very committed to reporting on lifestyle and events related to snowboarding. So much so, that a shot of the soul-singing snowboarder Seal ended up on the cover of the magazine.
The guys are now based in Munich, publish their magazine throughout Europe, and therefore bring together the Scandinavian-, British-, French- and German-speaking snowboard scenes. The editor Tom Copsey and the chief editor Danny Burrows were on the road in Laax to introduce you to the people behind the scenes of the Burton European Open. In their MINI Media Award homage "The unsung heroes," Onboard gets your voice heard and at the same time summons up the spirit of its early days.
You spoke and we listened
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