The MINI Media award
Six snowboard magazines from across the globe competed to blog the gnarliest coverage of the BURTON GLOBAL EVENT SERIES. You cast your ballots and the votes are in: Congratulations to SNOWBOARDER MAGAZINE!
Their piece "Open Minded" has won the MINI Media Award and earned them $5,000! Special thanks to each magazine who contributed. Together they penned the sickest coverage around of the BURTON GLOBAL EVENT SERIES.Learn more about the Mini Media Award.
MINI Media Award Entry by YoBeat: 103 Votes
Vertigo at Vail: A Snowy View of the US Open Slopestyle
If the excessive number of slow signs at Vail are any indication, snowboarders are rule-breaking types. But even the most rebellious and hardcore of shredders know the one golden rule of snowboarding: "No friends on a powder day." To the uninformed, this may sound harsh or rude, but once you've come down with a case of powder fever, you'll understand. Those fresh tracks are only fresh for so long and if you spend the whole day waiting for someone else, you'll get less of them. That's just how it is.
On March 1, when the Burton US Open competitors, spectators and sponsors awoke to powder (knee, thigh or chest deep, depending on who you talk to), the morning of the Slopestyle Finals, getting the speed necessary to clear the massive jumps on the course was really only on the minds of those 12 men and 6 women who had to do so. For the rest of us, there was only one thing to say: POWDER DAY!
After exploring Vail's expansive back bowls all morning, I made it back to Golden Peak just in time to hear that Mark McMorris had won for the men's with a run including a MINI wallride to gap to lipslide, gap to backside lipslide, double backflip, and finally back to back 1080s. That's extra impressive when you take into account visibility was next to nothing and getting speed was a miracle made possible only by waxing tech.
While the snow continued to gather on the Slopestyle course, I headed back out for more runs, this time with some Burton employees, who'd been hard at work in the sponsor village and who's season in Vermont has not included nearly enough face shots. While there may not have been $45,000 on the line for them, they certainly rode as hard and fast as if there was. Powder days, as it turns out, are pretty good with friends too. When we finally rolled back down to the base only to learn the women's final has been cancelled due to safety concerns, it was pretty clear we'd made the right decision.
Part of me felt a little bad about skipping the entire event for my own personal enjoyment, that is, until I saw Jake Burton in the lift line. The perma-powder grin on his face made it pretty clear that riding powder should always take priority over everything else in life. We are, after all, snowboarders.
The Oregon kids and boss Brooke Geery were at the US Open in Vail, but were actually rather busy riding powder and deciding which of them would win the contest for "having the most fun." Professional snowboarder Spencer O'Brien was also part of the crew and the Yobeat submission for the MINI Media Award was born, photographed and written up. Well, there is a little more to it, but the snowboarding magazine's principle was made wonderfully clear - if you just have fun and are with the right people, the rest will fall right into place.
You spoke and we listened
After voting for the best MINI Media Award entry, MINI Spacers sparked quite a conversation! Special shout-outs go to Jay Sachs, Ticallion, and laurendesigns for their creative commentary that earned them each a custom Burton snowboard.
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