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Sneakerheads: Number One Fan from Sneakerness


They say you need to walk a mile in someone's shoes before you can understand them. To really get to know sneakerheads like Lluvia Mosquera of Zurich, Switzerland, you might have to lace up for a marathon! Lluvia boasts a collection of a whopping 217 sneakers.

Sneakerness
Step by step for the past 15 years, Lluvia Mosquera has collected one impressive set of sneakers. © Lluvia Mosquera

Lluvia was selected as the resident "Sneakerhead" of Sneakerness Zurich last month. Sneakerness, presented by MINI, is an annual tour across Europe dedicated to putting the hottest treads on the market in the spotlight. And just this past weekend, Sneakerness took Amsterdam by storm, bringing another country full of fans the latest in fashionable streetwear.

Sneakerness
The entire Sneakerness convention saw the face of sneaker savvy with this dedicated billboard featuring Lluvia. © MINI

As the honorary representative of the sneaker lifestyle, we were fascinated to learn how a collection like Lluvia's gets started. Her first pair was the Nike Cortez back in 1997. She picked them up in Marseille, France during a particularly hip-hop heavy part of her life, and from that point on she was hooked. It's hard to top that feeling of slipping into a fresh pair of trainers ready to march with fresh legs through the streets.

Sneakerness
Lluvia browses the merch. She says her next pair will probably be another Air Max. © MINI

The sneaker aficionado says it's not about the aesthetics of a shoe, as much as their attitude. She judges on whether they can flip the right switch when she slips them on. She does, however, prefer classic colourways to some of the brighter new designs. Her all-time favourite? The Air Max 1. "They've been the most comfy trainers and have guided me all over the world, all over parties, and all over my daily life."

Lluvia explained that ultimately, your choice of footwear says a lot about you. Whether they're limited editions or for the masses, colourful, casual, athletic or edgy - it wouldn't be hard to pick out a different pair of kicks for nearly every day of the year when you start to imagine the possibilities.

Sneakerness
Sneakerness has two more destinations on its Euro tour to jog over to this year. © MINI
Click on a picture to launch the image gallery (25 images)
Sneakerness Amsterdam
© MINI

Sneakerness has two more stops this year on its tour across Europe. It'll be leaving tracks in Vienna on September 15th before trekking over to Cologne in October (exact dates coming soon).

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Are you a Sneakerhead? You can apply with your collection of kicks on the Sneakerness Facebook page.

Learn more about the Sneakerness presented by MINI by sprinting over to sneakerness.com.


MINI Cooper SD Paceman ALL4
Fuel consumption combined: 6,1 - 4,9 l/100 km, C02 emission combined: 160 - 130 g/km
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