Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

NOT NORMAL: A Winter Ride in a MINI Cabrio


As spring ever so slowly begins to take root, most couldn't be blamed for already getting anxious to fire up that barbecue. But there's still one more wintry tale to be told from the road - one that's sure not to disappoint the die-hard MINI fans whose enthusiasm is more than skin deep.

A Winter Ride in a MINI Cabrio
© Lorenz Holder

With the mercury hovering several degrees below the freezing point and thick flakes of fresh morning snow silently accumulating on the snaking alpine roads of Laax, Switzerland, many visitors to the mountain were gearing up for another day of snowboarding or skiing on the slopes. A brave crew of MINIacs, however, had another idea of alpine riding in mind...

A Winter Ride in a MINI Cabrio
Spice Orange looking sharp against snow white. © Lorenz Holder

At the Burton European Open 2013, MINI was on the scene offering free test drives to curious riders as they searched for a seat more exhilarating than creaky, frozen chairlifts. Though each member of the MINI family was parked and ready to rev out the garage doors, a Spice Orange MINI Cabrio had an extra layer of intrigue set against the backdrop of seemingly incompatible alpine weather. But after firing up the heated leather seats and strapping on a pair of snowboard goggles, the crisp mountain air transformed from a hurdle to an extra-sensory boost for that go-kart experience.

A Winter Ride in a MINI Cabrio
Some drives require unconventional equipment. © Lorenz Holder

Zipping up the mountain, the trees started to disappear and the view from the open top just became more spectacular with each winding turn of the road. Soon the whole valley, in its velvety blanket of powder, was outstretched below while the majestic, ragged peaks of the Swiss Alps pointed stoically towards their chilled, blue sky above. Down along the glacier-fed river, the villages looked like a toy train set and the peaceful silence of the hills began to set in. There's nothing quite like a ride into the wilderness to let your cares fall away.

A Winter Ride in a MINI Cabrio
The snow globe of a world gets more and more silent with each falling flake. © Lorenz Holder
A Winter Ride in a MINI Cabrio
The livestock of this old Swiss barn have some enviable real estate. © Lorenz Holder

But while the ambience of the wintry scene was calming, many a MINI fan knows that silence is meant to be broken.

A Winter Ride in a MINI Cabrio
Where snow drifts meet Tokyo drifts. © Lorenz Holder

At a large, vacant parking lot with a stunning panoramic view, it turned out that other MINI test drivers were eager to boast their taste for icy exploits. Looking for some extra thrills outside the terrain park, one rider found this Chili Red MINI Countryman to be the perfect accomplice in milking every ounce of adventure that the mountain had to offer. No lift ticket was required for this freestyle session!

A Winter Ride in a MINI Cabrio
You’re never alone on the road in a MINI. © Lorenz Holder
© Lorenz Holder
© Lorenz Holder
© Lorenz Holder
© Lorenz Holder
Click on a picture to launch the image gallery (4 images)


And what's a joy ride without a little surprise along the way? It was a given that the dropped top would turn a few heads, but turning animal heads at a local farm pit stop wasn't exactly part of the scheduled itinerary.

A Winter Ride in a MINI Cabrio
The “Goat X-ing” sign was nowhere to be found. © Lorenz Holder
Carefully… Curiously… They come to say hi.
Carefully… Curiously… They come to say hi.
Carefully… Curiously… They come to say hi.
This guy just couldn’t resist climbing aboard.
Click on a picture to launch the image gallery (4 images)


Take some MINI Space advice and swerve a bit outside your comfort zone for your next road trip. Life's too short to spend in the slow lane.

A Winter Ride in a MINI Cabrio
Driving bliss. © Lorenz Holder
A Winter Ride in a MINI Cabrio
A nice aerial view puts things in perspective. © Lorenz Holder
A Winter Ride in a MINI Cabrio
Nothing ahead but open alpine road in need of conquest. © Lorenz Holder
A Winter Ride in a MINI Cabrio
The not so normal rides practically taste like victory. © Lorenz Holder
A Winter Ride in a MINI Cabrio

---

To indulge in all the wintry antics MINI has to offer, shred over to our page that covers our ongoing partnership with Burton.

MINI One Cabrio
Fuel consumption combined: 6,6 - 5,7 l/100 km, C02 emission combined: 154 - 133 g/km
, more information.

MINI Cooper SD Countryman ALL4
Fuel consumption combined: 6,1 - 4,9 l/100 km, C02 emission combined: 160 - 130 g/km
, more information.

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments (1)

kewlMINI

posted by kewlMINI | 04/15/2013 02:57 pm

Hi Gang!

I think "Life's too short to spend in the slow lane" sums it up quite nicely......perfectly as a matter of fact!! LET'S MOTOR

Dezeen and MINI Frontiers: Evolving Cars with Daisy Ginsberg

July 09, 2014
Dezeen and MINI Frontiers: Evolving Cars with Alexandra ‘Daisy’ Ginsberg

Designer and researcher Daisy Ginsberg speculates on the future of synthetic biology, and how new materials could change the way we drive.

Dezeen and MINI Frontiers: Augmented Cities with Keiichi Matsuda

June 20, 2014
Dezeen and MINI Frontiers: Augmented Cities with Keiichi Matsuda

Designer and filmmaker Keiichi Matsuda introduces new possibilities for transport infrastructure, and discusses how augmented reality can change the way we experience physical spaces forever.

Build Your Own Icon in 1077 Tiny Elements: Introducing the LEGO® Classic Mini

July 25, 2014
Build Your Own Icon in 1077 Tiny Elements: Introducing the LEGO® Classic Mini

See how you can build a classic Mini from the ground up without being an expert mechanic.

Framed! Design Competition: Winners Announced!

June 25, 2014
Framed! Design Competition: Winners Announced!

Framed! sent the members of the MINI Space community on a creative quest to find striking images that frame themselves. See the winning shots here!

MINIPassion Takes Europe: 8 Countries, 10 Cities, 12 Days

July 18, 2014
MINIPassion Takes Europe: 8 Countries, 10 Cities, 12 Days

8 countries, 10 cities and 3750 kilometres in 12 days - that's the balance sheet for the European tour of the Turkish MINIPassion Club. Read on to find out what the MINIacs got up to on their trip across the continent.

Where MINI Gets Made: Meet Aerodynamic Ace Andreas Glockshuber

June 27, 2014
Where MINI Gets Made: Meet Aerodynamic Ace Andreas Glockshuber

Step into the MINI studio and meet Andreas Glockshuber, a member of the MINI team with a particularly unique role and a truly uncommon office.