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The Cube: Taking the Pop-up Restaurant to the Next Level

Ever wondered if arctic char tastes better atop London’s Royal Festival Hall? As we’re sure you’ve been impatiently wondering, now is your golden opportunity to find out. Billed as a movable space where “gastronomy meets astronomy,” The Cube by Electrolux hosts a select group of the world’s best chefs and a handful of lucky diners atop some of Europe’s most iconic landmarks, garnishing their rooftops with in a pair of movable pop-up eateries that promise an elevated dining experience.

The Cube
© The Cube by Electrolux

Designed by the Milan-based firm Park Associati, the laser-cut aluminum structures offer eighteen diners unrivaled city vistas and world-class cuisine prepared in an open kitchen by a renowned cast of resident chefs. Precariously situated atop theaters overlooking city squares for approximately three months at a time, chefs use The Cube as an ephemeral blank canvas to curate an unmatchable sensory story. The pronounced angles of the restaurant perforate iconic postcard skylines in Brussels, Milan, Stockholm, London and beyond, emphasizing the uniquely temporary nature of the event.

The Cube is open to public reservations at each stop of its European tour. Guests are entertained with spectacular city views upon arrival, with a warm dark wood interior and spectacular outdoor platform. If that enticing environment doesn’t sound appetizing enough already, at mealtime a single white table is lowered from the ceiling to accommodate the group of guests on their esculent excursion.

The Cube
The open kitchen at The Cube in Milan. © Bruno Cordioli - http://tiny.cc/ccommons2

Here is a quick review of The Cube’s gastronomical promenade through Europe:


March to July 2011: Atop the arch at the Parc du Cinquantenaire in Brussels

The restaurant’s debut in the Belgian and European Union capital offered diners a journey to the top of the city’s iconic Triumphal Arc, where they enjoyed three-course menus created by Belgian chefs Bart de Pooter of De Pastorale and L’Air Du Temps’ Sang-Hoon Degimbre.

The Cube
© The Cube by Electrolux

December 2011 to April 2012: Overlooking Milan’s Piazza del Duomo

Parked above Milan’s iconic cathedral, The Cube in Milan showcased unforgettable dishes from more than ten renowned Italian chefs – including Enrico & Roberto Cerea of the three Michelin star Da Vittorio.

The Cube
© Bruno Cordioli - http://tiny.cc/ccommons2
The Cube
© The Cube by Electrolux
The Cube
© Bruno Cordioli - http://tiny.cc/ccommons2
Click on a picture to launch the image gallery (4 images)

June to October 2012: On the roof of Stockholm’s Royal Opera House

Overlooking central Stockholm’s Gamla Stan islands, the pop-up restaurant’s third stop features a lineup of chefs from across Sweden. Among the handpicked crew is Klas Lindberg, Sweden’s 2012 Chef of the Year and local favorite Magnus Ek of Stockholm’s Oaxen Krog.

The Cube
© The Cube by Electrolux

June to September 2012: Atop the Royal Festival Hall in London

The Cube’s guests in London will have priceless views overlooking London’s River Thames and Houses of Parliament. In addition to the stunning location, the fourth leg of the pop-up’s tour offers unrivaled talent in the open kitchen, including Scotland’s youngest Michelin star recipient, 29-year-old Tom Kitchin.

The Cube
© The Cube by Electrolux

This portable gastro stage is open to the public, so make a reservation and take part in a true once-in-a-lifetime experience. If you are hungry for more amazing food in incredible locations, rumor has it that The Cube might be making stops in Switzerland and Russia sometime in the next year. We’ll keep posted!

Related Links:
The Cube by Electrolux
Park Associati
De Pastorale
L'Air Du Temps
Da Vittorio
Arets Kock 2012
Oaxen Krog
The Kitchin

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