Trend Report XI
We all like to stay up on the times. Your MINI Space Team is diligently staying up to snuff on the latest, weirdest, and hippest trends out there. From freaky perfumes and secret cinemas, to marathon cartooning and robot bears, MINI Space has you covered. Read on and don't miss out.
In 2012 the global dancefloor's resident rulebreaker Lady Gaga will scale the final bastion of pop stardom by releasing a signature perfume, reportedly called Monster. Brace yourselves - according to industry insiders, Monster will smell like "blood" and another bodily fluid whose name we won't bother mentioning.
Now you might think Gaga's new brand of olfactory gross-out is pioneering stuff, but you'd be wrong: the experimental scent market is surprisingly saturated. Take Christopher Brosius, who's been doing this for years with his range, "I Hate Perfume." Brosius seeks to bottle up those fleeting impressions that etch themselves in memory: the smell of seaweed and driftwood, of dusty books, pipe tobacco and worn leather suitcases.
But the undisputed sovereigns of perverted perfume are New York based Demeter, whose fragrances range from the esoteric - think paint, beetroot, cannabis flower - to the downright bizarre - check out their earthworm, lobster, mildew and funeral home-inspired scents. Although with both Clint Eastwood and Kate Moss claiming to have worn Dirt, it looks like jasmine and sandalwood just aren't going to cut it any more. Petrol perfume, MINIacs...?
Google+ Welcomes Brands Aboard, MINI Included
In case you haven't got Mashable or TechCrunch featured prominently in your Twitter stream, it's time you knew: last week, Google+ officially invited all brands, big and small, to create brand pages on the platform. MINI is already there, delivering content for owners of MINI and Classic Mini, fans of the brand, members of MINI Clubs, and more. If you're on Google+, add us to your circles and we'll add you to ours!
Another Smile-Inducing Project from Christoph Niemann (a.k.a. @abstractsunday)
Making good art can sometimes feel like the ultimate test of endurance. But if your endurance is currently being maxed out by another force, the challenge of making art probably feels quite painless. At least that's what New York Times cartoonist Christoph Niemann must have experienced while running the 26.2 mile New York City marathon last week. With nothing but his iPhone and a few markers in tow, Niemann sketched his entire experience from start to finish, tweeting each cartoon all the while.
MS Animal of the Month: "Jusui-Kun" the Sleepy Bear
We all know that the MINI Space Team likes robots and fuzzy animals, so when you put them together it's a solid win. You know what we don't like? Sleeping with people who saw logs (unless by sawing logs you mean wearing flannel and really sawing logs in which case we're totally down to shack up just send us a PM). Anyhow, without further ado, please give a warm welcome to the MINI Space robot animal of the month, "Jusui-Kun" — the cuddle-friend that slaps your bedfellow in the face (so softly!) when they snore. He's so cute we can hardly bear it.
In today's digital age of YouTube, streaming movies on demand, and even your favorite TV shows viewable on the subway from the palm of your hand, some might argue that the golden age of the silver screen has passed its prime. Convenience and appeal to the penny-wise makes staying in and watching a movie from your laptop a lot more tempting than shelling out a fistful of bills to see The Smurfs in 3D. So how do you make going to the movies fun again?
"Secret Cinema" is an organized group of dedicated followers that strive to boost the experiential value of a movie-goer far more than any surround sound system ever could. As they state on their website: "Secret Cinema is a growing community of all that love cinema, and experiencing the unknown. Secret audience. Secret locations. Secret world. The time is now to change how we watch films."
Those who are on their mailing list are sent a blast shortly before the next big show, giving them just enough time not only to whip up their favorite batch of kettle corn, but also to get fully dressed in theme-appropriate gear. The screening itself becomes more of a carnival, but in an unlikely location instead of a main square. Large parks, classical theaters, and secret city tunnels become venues of both ingenuity and revelry. This group is based in London, but they've travelled to other cities and the idea of a pop-up cinema seems to be catching on, for understandable reasons.
It just may be that the days of the traditional matinee are numbered, but the life of the cinema is finding new avenues of expression to keep an evening at the movies an ever-evolving and excitement experience.
Attending an International Mini Meeting can lead to an addictive motoring habit. Join Inga Narauskaitė from Lithuania on her adventurous trip from one MINI meeting to the next and find out why she keeps going back for more.
Barren, blustery and unbelievably beautiful. See why a trek through Tasmania should jump to the top of your bucket list.
If you're looking for a journey worth replicating, read up on some of Britain's most beautiful counties, put them in your sat nav and hit the road.
Sonja Lanchbury shares her grandparents' very first road trip in their classic Mini: A tour of northeastern US and Canada in 1960.
Kalani Robb is a surfing legend. He's lived for the sea and its waves, proving his mettle early with multiple titles as a teen. Now he's chasing the world's wildest surf with his MINI Countryman.
Savour the sweet waning glow of summer with 7 tracks that refuse to see off the year's sunniest days.