Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

Welcome to Planet LAAX: MINI Space Touches Down at the Burton European Open 2012

We'd been given sufficient warning. Don't go to Vorab. Not today. Bad idea. The warning came in a heavily accented Swiss German version of English. The sensible, well-wishing veteran who delivered it during a slightly harrowing chairlift ride wore a face of well-tanned leather — one that only years of mountain life can shape. The kind of guy who knows these types of things. You'd think we'd have learned our lesson after last year's Burton European Open misadventure. You'd think!

Well, we went to Vorab. What we encountered there was truly extraordinary.

Vorab

Welcome to Planet LAAX.

This year we couldn't help but take a global approach to the Burton Global Open Series European tour stop. Throwing caution to the wind, quite literally, we took it straight to the top en route to the world-class snowboard tournament.

Vorab

At 2420 meters we were just getting started...

Welcome to Planet LAAX Welcome to Planet LAAX

Pop Quiz:

Moon Location or Location on Planet LAAX? Break out your #2 pencils because you've only got 30 seconds. Ready? Go.

1. Foppa | Janssen
2. Montes Taurus | Mutta Rodunda
3. Vallis Schröteri | Treis Palas
4. Naraus | Nasmyth
5. Boussingault | Sogn Gion
6. Alp Dado | Orontius
7. Curnius | Wargentin
8. Furnerius | Ils Plains
9. La Siala | Pitiscus

Scroll to the key at the end of the article and if you got more than seven right email us and we'll send you a monogrammed MINI Space pocket protector. Just kidding. But yeah. It's like that.

Welcome to Planet LAAX Welcome to Planet LAAX Welcome to Planet LAAX

So... where were we... Oh right. Absolutely no idea. What was perfectly clear though was that wherever we were on LAAX was beautiful and extreme. The sun shone infinitely bright, casting incredible hues about the wind punished lanscape everywhere in sight. Nearing the glacier there wasn't an absolute soul to be found. Absolute Creative Use of (negative) space.

Welcome to Planet LAAX

The hour became late. A lone patroller raced up on skis asking if we were in need of guidance. No, Houston, we have absolutely no problem. Guidance systems are all go. We've found exactly what we're looking for.

Welcome to Planet LAAX

We're super hyped that you've joined us on our journey to this year's Burton European Open. Next up we'll be taking you behind-the-scenes with the Creative Use of Space arichitects of this year's freestyle courses. See all the best from our adventurous arrival at this year's BEO in the gallery below and stay tuned for more on MINI Space.

Click on a picture to launch the image gallery (26 images)
Welcome to Planet LAAX

Quiz Key - No peeking.


1. LAAX | Moon — Foppa | Janssen
2. Moon | LAAX — Montes Taurus | Mutta Rodunda
3. Moon | LAAX — Vallis Schröteri | Treis Palas
4. LAAX | Moon — Naraus | Nasmyth
5. Moon | LAAX — Boussingault | Sogn Gion
6. LAAX | Moon — Alp Dado | Orontius
7. LAAX | Moon — Curnius | Wargentin
8. Moon | LAAX — Furnerius | Ils Plains
9. LAAX | Moon — La Siala | Pitiscus

Welcome to Planet LAAX

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments

MINI Saves the Day in: “Cure for the Common Commute”

January 23, 2015
MINI Saves the Day in: “Cure for the Common Commute”

Traffic jams aren't good for much, but they definitely produce some great daydreams. Anna Dulin, designer and new MINI driver from Houston, brought one common commuter's fantasy to life. Watch here.

Dakar 2015: Stay in the Loop with Epic GIFs

December 15, 2014
Dakar 2015: Stay in the Loop with Epic GIFs

Adventure is a full-time job for the Dakar-ready X-raid Team. Go Boundless with this set of mesmerising motorsport GIFs.

The MINI Story: An Exclusive with the Man Behind the Exhibition

December 19, 2014
The MINI Story: An Exclusive with the Man Behind the Exhibition

The new exhibition at BMW Museum shows 30 fascinating original vehicles and many exciting background stories about MINI. Take a tour with Andreas Braun, who curated this treasure trove of MINI moments.

Rally Dakar 2015: MINI plays “Connect Four”

December 19, 2014
2015 Dakar: MINI Plays “Connect Four”

More than 9,000 kilometres over perilously soft sand dunes, through fields of treacherous boulders, across the gargantuan heights of the Andes, and through the relentless desert heat of one of the driest regions on earth: anyone with victory in mind must be prepared to suffer. That much is certain, as MINI looks to successfully defend its title at the 2015 Rally Dakar.

Rally Dakar 2015: Fourth Consecutive Win for MINI

January 19, 2015
Rally Dakar 2015: Fourth Consecutive Win for MINI

He did it! After completing a 9,000+-kilometre loop through South America, Nasser Al-Attiyah won the Rally Dakar 2015 in the MINI ALL4 Racing. It is the fourth time in a row that MINI has won the world's toughest rally.

Rally Dakar 2015: Barely time to catch your breath

January 13, 2015
015 Rally Dakar: Barely time to catch your breath

The competitors at the 2015 Rally Dakar now have half of the roughly 9,000 kilometres through the heart of South America behind them. Their reward is a rest day. However, it would be wrong to believe they can put their feet up for a day. There is no time for that sort of thing on the toughest rally in the world.