Presenting the new MINI Countryman in: "Flow"
Getaways come in all shapes and sizes. The new MINI Countryman, with its 4-wheel-drive, 5 seats, 4 side doors, and roomy interior featuring the uniquely engineered "center rail", is designed for ultimate versatility in choosing how to get from city to countryside and back.
With this mantra in mind, MINI together with the agency BSUR of Amsterdam developed the idea for "Flow" - a new kind of launch commercial that shows what happens when the MINI Countryman takes ALL possible routes from point A to point B — at the same time.
Director Brian Beletic and Sway Studios of Los Angeles used the very freshest in CG technology to allow the MINI Countryman that was driven on-set in Milan to magically multiply into many cars that look and move just like the real thing. Seeing is believing, so watch the 30-second adventure now:
Want more "Flow"? Watch the "making-of" video!
To get a look at some other fresh short clips of the new MINI Countryman, click here.by Your MINI Space Team
The MINI International Vol. 43
On a business trip to the historic Spanish city of Seville, barber consultant Lord Jack Knife explores the ancient roots of his profession from the wheel of the MINI Countryman Park Lane - a car as classy as its driver.
The Go Boundless design competition asked the MINI Space community to see where the extra mile might take them. The evidence of adventures has been reviewed and the winners are in.
Although a sprawling metropolis, at street level London is packed with hidden gems just waiting to be discovered. One tour company, with a fleet of classic Mini, is bringing this side of London to life.
If you're looking for a journey worth replicating, read up on some of Britain's most beautiful counties, put them in your sat nav and hit the road.
As the 2015 Dakar Rally raged through arid South American terrain, a group of intrepid explorers in a fleet of MINI Countryman set out to discover this picturesque continent for themselves.