MINI Rooftop NYC: High above Hell’s Kitchen
What about a new party location that is literally "above the rest", where you can escape the daily drudge of the streets below and get on top of the Manhattan grind?
This late summer the MINI Rooftop NYC will be one of the places to hang out in New York City. It's a ten day jam packed event in September that brings together art, music, culture, fashion and design. And it's all happening on a roof! Right now, high above the bustle of Hell's Kitchen on 10th Avenue and 36th street, an urban oasis is being built for the creative minds of the city that never sleeps.
Designed by Matthias Hollwich and Marc Kushner, the young architects behind HWKN, the space will offer not just cool music and parties, but morning yoga and pilates sessions to get you mentally sorted for the rest of the day. There will also be a creative lounge for relaxing and hosting events just about anything creative and fun.
The Rooftop is a great example of creative use of space. In an urban hub like New York, where open areas are as rare as a free taxi ride, what could be more logical than adding a cool outdoor lounge to the roof of an old Hell's Kitchen warehouse?
For all the cool acts, big names, the complete program, tickets, freebies, registration for all events and background info, stay tuned in on the MINI Rooftop project page. If you can't make it in person, keep checking for our regular video reports from the roof! For the others, see you there for a summer sundowner!
The MINI International Vol. 42
Imaginative, individual, industrious, design-savvy and proudly British-born - heritage brand Private White V.C., based in Manchester, has a thing or two in common with the new MINI Cooper 5 door.
As the designers prepared for the Dezeen and MINI Frontiers Exhibition, step into their studios and watch them working at the frontier of design, technology and innovation in mobility.
If you're looking for a journey worth replicating, read up on some of Britain's most beautiful counties, put them in your sat nav and hit the road.
As the temperature dips and winter makes its advance down the northern hemisphere, keep the energy levels high with these seven tracks and jump-start your autumn commutes.
Meet the fan who sports an undeniably unmatched number of MINI tattoos. Take a scroll through Spiros' MINI ink and his many modified MINI and watch the MINIac bar get raised.
Sit back and watch the sun sink below the horizon with these six tracks to herald the arrival of autumn.