This late summer the MINI Rooftop NYC will be one of the places to hang out in New York City. It's a ten day jam packed event in September that brings together art, music, culture, fashion and design. And it's all happening on a roof! Right now, high above the bustle of Hell's Kitchen on 10th Avenue and 36th street, an urban oasis is being built for the creative minds of the city that never sleeps.
Designed by Matthias Hollwich and Marc Kushner, the young architects behind HWKN, the space will offer not just cool music and parties, but morning yoga and pilates sessions to get you mentally sorted for the rest of the day. There will also be a creative lounge for relaxing and hosting events just about anything creative and fun.
The Rooftop is a great example of creative use of space. In an urban hub like New York, where open areas are as rare as a free taxi ride, what could be more logical than adding a cool outdoor lounge to the roof of an old Hell's Kitchen warehouse?
The building and the view from the rooftop
For all the cool acts, big names, the complete program, tickets, freebies, registration for all events and background info, stay tuned in on the MINI Rooftop project page. If you can't make it in person, keep checking for our regular video reports from the roof! For the others, see you there for a summer sundowner!