MINI Rooftop NYC: High above Hell’s Kitchen
What about a new party location that is literally "above the rest", where you can escape the daily drudge of the streets below and get on top of the Manhattan grind?
This late summer the MINI Rooftop NYC will be one of the places to hang out in New York City. It's a ten day jam packed event in September that brings together art, music, culture, fashion and design. And it's all happening on a roof! Right now, high above the bustle of Hell's Kitchen on 10th Avenue and 36th street, an urban oasis is being built for the creative minds of the city that never sleeps.
Designed by Matthias Hollwich and Marc Kushner, the young architects behind HWKN, the space will offer not just cool music and parties, but morning yoga and pilates sessions to get you mentally sorted for the rest of the day. There will also be a creative lounge for relaxing and hosting events just about anything creative and fun.
The Rooftop is a great example of creative use of space. In an urban hub like New York, where open areas are as rare as a free taxi ride, what could be more logical than adding a cool outdoor lounge to the roof of an old Hell's Kitchen warehouse?
For all the cool acts, big names, the complete program, tickets, freebies, registration for all events and background info, stay tuned in on the MINI Rooftop project page. If you can't make it in person, keep checking for our regular video reports from the roof! For the others, see you there for a summer sundowner!
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The MINI International Vol. 41
MINI goes to Hollywood! British-born writer, producer and filmmaker Martin Desmond Roe takes us on a drive through Los Angeles in his new MINI, revealing his favourite spots in the city, and how he went from working at menial jobs on low-budget horror movies to heading up Dirty Robber, his own Oscar-nominated production company.