Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

Behind the Scenes of NOT NORMAL

Spoiler alert! You’re about to be taken behind the scenes of the new NOT NORMAL film by MINI. If you haven’t seen it yet, don’t miss out. It’s an inspiring showstopper with a message that’s guaranteed to rally your soul’s wilder side.

For far too many soldiers of the daily grind, a sedentary ritual of beige oatmeal and black coffee to-go stifles the carpe diem we all have a right to before the clock even strikes 9. MINI knows there's a key to avoiding just another normal day, and for a proud few it unlocks potential as soon as they pull out of the driveway. Because you can't just wait for adventure to arrive on your doorstep. You have to zealously hit the gas and prove you're willing to go clear off the map to find it. In this new film, MINI went on its own journey in search of how to chart its own path.

NOT NORMAL
© MINI

A backdrop of unusually vibrant character was needed for this dynamic dispatch from MINI, and after thorough scouting, the modern-renaissance city of Berlin was selected to play host. Local talent was recruited to pack the film end-to-end with dazzling displays of video art, acrobatics and wild pyrotechnics. Amidst a stream of optical excitement, viewers take in a panorama of NOT NORMAL spaces like back alleys and music venues of the urban underbelly – even an abandoned chemical plant on the outskirts of the city.

NOT NORMAL
© MINI
NOT NORMAL
© MINI

On the other side of the lens, the intrigue only continued. Director Ralf Schmerberg and photographer Damien Blinkk worked together with a dedicated team of creatives, including cameraman Frank Griebe, known for his work on the cult classic Run Lola Run.

To get your fill of all that went into this inspirational piece, click through the gallery below and watch the NOT NORMAL video.

Click on a picture to launch the image gallery (12 images)

 

Like the soundtrack? Give the full song "No Way" by The Naked and Famous a listen here:

Related Links:

Ralf Schmerberg
Damien Blinkk
Ei Wada
Berliner Pyrophoniker

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments (1)

Ben Ji

posted by Ben Ji | 06/13/2013 03:38 am

Simplement magnifique ! Cette pub vends du rêve !

14 Sunrises Through the Seasons: Top Down Daybreak Drives from Winter to Summer

August 21, 2014
14 Sunrises Through the Seasons: Top Down Daybreak Drives from Winter to Summer

Photographer David Chang tracks the dawn of summer with stunning landscapes at sunrise. Scroll through the seasons from the backseat of his MINI Cabrio.

MINI Drives Tasmania: Wild Rides Down Under

August 27, 2014
MINI Drives Tasmania: Wild Rides Down Under

Barren, blustery and unbelievably beautiful. See why a trek through Tasmania should jump to the top of your bucket list.

MINI Space Mixtape: Tracks for a Leisurely Late Summer

September 29, 2014
MINI Space Mixtape: Tracks for a Leisurely Late Summer

Sit back and watch the sun sink below the horizon with these six tracks to herald the arrival of autumn.

IMMpressed: From Hitchhiker to MINIac

September 16, 2014
IMMpressed: From Hitchhiker to MINIac

Attending an International Mini Meeting can lead to an addictive motoring habit. Join Inga Narauskaitė from Lithuania on her adventurous trip from one MINI meeting to the next and find out why she keeps going back for more.

MINI Takes the States 2014: Coast to Coast with a MINI Motorcade

September 10, 2014
MINI Takes the States 2014: Coast to Coast with a MINI Motorcade

The great American road trip. It's a required class in the lifelong studies of a motoring scholar. Every other summer, a great convoy of road-hungry MINIacs make their way across the US in an epic transcontinental cruise. This year they took in 15 cities across 18 states in just 15 days. Scroll through the adventure here and study up for your own cross-country coursework.

Dezeen and MINI Frontiers: Scanned Spaces with Pernilla Ohrstedt

August 20, 2014
Dezeen and MINI Frontiers: Scanned Spaces with Pernilla Ohrstedt

Dezeen and MINI Frontiers glimpse the future of driverless navigation with Pernilla Ohrstedt as she explores virtual mobility in an ever-changing digital world.