Inspired & Inspiring Sustainable Digital Designer Rebekah Lock a Creative for Causes
Rebekah Lock comes from a small town and always dreamed of taking on a creative role in a big city agency. She has discovered that her real passion lies in a hands-on approach. Currently she happily works at a leading agency for sustainable and urban design creating designs for cause-related projects.
In an effort to channel her obsessive passion to constantly inspire and be creative, she has launched an informal online design community- Geekhearts which focuses on providing inspiration for designers.
What is your earliest memory involving art?
I first learnt to draw upside down. I'd sit across from the table of my mother while she would draw football players and comic heroes - I would draw as I would see them - standing on their heads. I don't remember not having a crayon, pencil or marker in my hand from then on. I would always get in trouble at school for the doodles complimenting my written work - also resulting that my graffiti to furniture being instantly recognisable.
What is your educational and professional background?
Typical public schooling, and in addition to playing football and climbing trees I spent the rest of my time drawing - delegating the colouring-in to my sister. I excelled in creative studies, always knowing I wanted a career in ‘art'. A college tutor directed me towards digital design, rather than fine art, and I later graduated in Graphic Design. I had a difficult time fighting my belief that art was created by hand and not on a machine, and continued to mix-up the process to combat this inner demon. The majority of my professional background is in-house based, with a spell in a creative agency working with major brands. I have also combined this by continuing to freelance, establishing a successful freelance service to charities, public sector and education bodies.
What is the art scene like in South London?
Well as you'd imagine it's very eclectic. A mix of cultures and urban / street influence sprinkled with fashion and a healthy obsession for typography. There's quite a welcome invasion of ‘craft' and ‘hand-made' design overall...I am indulging in this influence and focusing on my illustrative talent. There's a rise in creative socialising, sharing of skills and networking events too.
What are you favorite subjects to draw?
Tough one. Most of the time people and nature. I also like to get lost, drawing randomly from my head and mix that with whatever may be surrounding my physical environment. I have a few styles which I feel I should buckle-down on and establish, but I get fidgety.
How do you get inspiration?
Probably the most overused response but honestly - ‘everywhere and everything inspires me'. I mean it's all recycled, dusted-off and made personal by its creator - originality happens in the approach and reactions of the artist I guess. I appreciate people I'm close to - my colleagues, friends and family; I also admire the conceptual approach of Alan Fletcher, the true-to-her-self style of Marian Bantjes. There are lots of other creative artists from Hellovon to Rob Ryan, Emily Kemper to Noah Scalin.
What are some current projects you're working on?
Fulltime for PRP - I just finished a signature illustration for Sara Galvin and juggling a pile of architectural stuff, like photoshop colour-ups and brochure design. Freelance - I am working on some new illustrations for Breast Cancer Care, an additional brochure to a suite of materials for the SLLLN and conceptual stages of wedding stationary. Personally - last night I was drawing a wedding card illustration, I'm also populating a blog attached to my online community and designing a new tattoo for myself.
What is the biggest obstacle you've had to overcome as a graphic designer?
I think it was when I worked in an agency and my creativity was shut away on a daily basis. It was a negative environment for me and I felt restrained and trapped myself in brand guidelines, I lost my confidence as an artist. I did manage to use this positively as power to fuel my freelance work and slowly began to believe in myself again. Because of this experience I am stronger and more versatile designer, I make sure that I stay in tune with current trends and stay true to myself...despite the deadlines and client amends!
What is your favorite thing to do when you are not designing?
Catch up with loved-ones and friends and if I can combine that with eating then it's all good. Drawing, painting and getting creative in general, visit creative events, urban exhibits, the design museum etc. Hunt out some cool graffiti on my travels, and enjoy taking that time out each day to just walk the dog.
Check out more of Rebekah's work on her MINI Space profile, RebekahLock, and get registered yourself (if you haven't already) to begin building your own creative portfolio!
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The MINI International Vol. 41
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