Menu

userImg showBgrSwitcher

Background by

userImg

Thanks!

Menu

Wanderlust Strikes San Francisco: Salmon Fishing and a Fixed-Gear Bro-down

Wanderlust is creep-creep-creepin' its way up the left coast, and hit sunny San Francisco hard last week with a couple of off-the-beaten-path dude parties that would make any urban sportsman proud. To wit, web 2.0 entrepreneur Ben Lerer and fixed-gear biking pioneer Colby Elrick each assembled the essential ingredients of buddies, beers and BBQ for a pair of distinctively hands-on field trips.

wanderlust
© Jason Rosete

Ben Lerer -Salmon Fishing


Motivating a bunch of guys to get together for a good time in the wee hours of a Monday morning might seem like a daunting challenge, but you'd be hard-pressed to find anyone more qualified to accept that dare than Ben Lerer. He co-founded the highly successful startup Thrillist, an e-mail newsletter with the aim of helping the young, well-heeled urban male stay on top of the hippest things to do-and stuff to buy-with all those hard-earned, gleaming mountains of extra cash. Since it was born in 2004, this field guide for the modern dandy has expanded to cover 16 different cities nationwide (and London, too). So helping his subscribers chase down the ultimate alternative urban adventure is the name of Lerer's game, but where does the master thrillist himself go for thrills? Hint: It's not in the city. Actually, it's not even on land.

wanderlust
© Jason Rosete

Last Monday, after being rudely shaken out of bed around four a.m., the MINI Countryman Wanderlust Movement got its sea legs to the tune of one fierce salmon fishing trip off the California coast. Lerer rounded up five of his homeboys well before the crack of dawn in downtown San Francisco, from which gathering point they journeyed one hour down the coast to Santa Cruz via MINI Countryman. The boat was called-what else?-the Mega-Bite. In high spirits, the friends knocked back a few brews and reeled in a few bruisers. After a mere four hours, the boys had hooked four tasty fishies, the largest of which weighed in at a cool 16 pounds. Nothin' left to do but head home and fire up the grill. Well played.

wanderlust
© Jason Rosete

Colby Elrick - SKYLMT MINI JAM


Colby Elrick: videographer, business owner, and founder of both Macaframa and SKYLMT, Mainly taking place in the Bay Area, his films and commercials are known to be premier in the fixed gear bike world. Colby Elrick's MINI Countryman Wanderlust Adventure was about getting out of the city and tearing up some sick dirt jumps. Last Tuesday, he gathered up some of his friends and went for it- from San Francisco to Gilroy.

wanderlust

With bike racks strapped and packed overhead and behind, the pack of four MINI Countrymen took on the 200-mile trip to the Wheel Talk Compound with a few stops along the way. They stopped by friend Benny Gold's shop in San Francisco, then stopped at iMINUSD in San Jose, and then finally got to the Compound in Gilroy. (The Wheeltalk Compound is a fixed gear free style bike park which is the first of it's kind, and it's an all dirt course located between farms and rural roads. Riders at the compound competed in a little jam session, while jumping their bikes over a MINI, and a live band played.

Vote for Colby Elrick's MINI Countryman Wanderlust idea here.

wanderlust

Like what you see? Wanna join the Movement? Of course you do. Go to the MINI Countryman Wanderlust Interactive Map and register your idea for an event, party, or organized adventure that makes you feel awesome. The weekly favorite gets a travel-friendly prize, and one overall winner will get the keys to a sexy new MINI Countryman. Contest ends May 27th, so don't wait. Tell us what you're lusting for.

Ben Lerer - Salmon Fishing
Colby Elrick- BMX Bro-down
Ben Lerer - Salmon Fishing
Colby Elrick- BMX Bro-down
Colby Elrick- BMX Bro-down
Colby Elrick- BMX Bro-down
Ben Lerer - Salmon Fishing
Ben Lerer - Salmon Fishing
Ben Lerer - Salmon Fishing
Colby Elrick- BMX Bro-down
Ben Lerer - Salmon Fishing
Click on a picture to launch the image gallery (11 images)

Related Links:
Thrillist
Macafram
Wheel Talk
Prolly Is Not Probably
MINI Countryman Wanderlust Interactive Map

Share

facebook
googlePlus
pinterest
stumbleUpon
E-Mail
seperate multiple email addresses with a comma

Comments (42)

Doni peca

posted by Doni peca | 06/09/2011 01:40 pm

Muito legal essa pescaria em São Francisco! Gostaria de viajar mais? Confira os melhores roteiros de pesca você encontra em http://www.donipesca.com.br

fartypoo

posted by fartypoo | 04/25/2011 01:57 pm

Santorini Greece for me, the sun, the babes, the FOOD. perfect!

crea8anim8

posted by crea8anim8 | 04/25/2011 10:44 am

Egg spotted! Man I want to drive that Countryman so badly!

Clare Edwards

posted by Clare Edwards | 04/25/2011 06:42 am

Yip an egg in this article!!! A dream getaway ...... Taking a countryman with my hubbie and two kiddies to the South of France ;)

ElizabethNZ

posted by ElizabethNZ | 04/24/2011 04:29 pm

One egg on this article! My dream vacation at the moment is to go to Italy and France and indulge on the arquitecture and designs ... fabulous :)

Dakar 2015: The Desert-Defying X-raid Team

November 17, 2014
Dakar 2015: The Desert-Defying X-raid Team

With 2012, 2013 and 2014 trophies under their belt, the unrivalled 2015 X-raid Team only have one thing in mind: MAKE IT ALL4. Meet the dauntless drivers set to make it happen.

Dakar 2015: All You Need to Know About the MINI ALL4 Racing

November 17, 2014
Dakar 2015: All You Need to Know About the MINI ALL4 Racing

For a race like Dakar 2015, you need a car that can take it. See what takes the MINI ALL4 Racing from the start line all the way to the podium.

Top of the Chops: One Somerset Tinkerer's Pride and Joy

October 17, 2014
Top of the Chops: One Somerset Tinkerer's Pride and Joy

Andy Knight's classic Mini with original wood effect is attracting everyone's attention. Discover this Somerset tinkerer's unique pride and joy.

Slow Road: How To Find Treasure on the Roads Less Travelled

November 05, 2014
Slow Road MINI Clubman

We're all familiar with ‘the scenic route', but no one explains its importance quite so well like MINI driver Benjamin Woelk from Rochester, New York, who's choosing to forsake the highway in favour of the slow road. Hear his tips on how to best enjoy the delights of the road less travelled.

MINI Space Mixtape: Adventurous Anthems for the Open Road

November 13, 2014
MINI Space Mixtape: Adventurous Anthems for the Open Road

Intrepid traveller or armchair explorer? Whether you're on the road or daydreaming at the office, these six tracks set the tempo for a daredevil drive.

A Thrill-Seeker's Tour: 19 of the World's Wildest Roads

November 13, 2014
A Thrill-Seeker’s Tour: 19 of the World’s Wildest Roads

Satisfy that itch for adventure with 19 of the wildest drives on the planet.