To mark this year's launch of the all-new MINI Countryman, MINI Space ran our first ever product design competition, asking you to design a product to accessorize the car's unique Center Rail. Picking the winners wasn't easy, but the judges have finally weighed in. See who won a trip to Paris! more
As you know, MINI Space is a place that prides itself in crowd-sourced, creative competitions. We have offered you
everything from design competitions to photography competitions, and now we would like to invite you to take on
the next challenge. We are opening up our platform to ask YOU - the MINI fan and valued creative talent - what you
would put on the brand new center rail feature of the new R60 car from MINI. The R60 car will be debuted at the
Geneva Motor show in February of 2010. In addition to being a whole new impulse from MINI, this car follows the
MINI tradition of creative use of space with new clever solutions like the unique feature the center rail. The rail
connects the front with the rear of the vehicle, in both form and function. It also divides the left and right seats,
but it's a lot more than just an armrest. For example, it has a built-in cable-management system that lets you charge
your mp3 player, cell phone, etc., easily and without a mess of cords. But the possibilities are basically endless for
what you can hook up to it. The people at MINI have already thought up some pretty clever variations: iPod holder, bag
hook, and even a French fry holder. We are asking you to use your creativity and design skills to come up with something
that YOU would put on the center rail.
