Recent articles

Destinations with Bite: Dezeen and MINI Explore Berlin June 06, 2013

The MINI Paceman gets under the skin of Berlin while visiting the DMY Festival - stop 4 of the year-long Dezeen and MINI World Tour. Scoop up some tips for a Berlin getaway after the jump. more

Category: Urban Culture, Art & Design, MINI, Events

Write a comment

1001 Nights, 1 Cause: MINI at Life Ball 2013 May 26, 2013

Life Ball has once again made waves in Vienna. And in 2013, it has left in its legacy a truly animalistic and elegant designer MINI - all in the name of celebrating life and fighting AIDS. Dive in for the full story on Roberto Cavalli's Life Ball MINI and photo summary of the most dazzling Life Ball weekend to-date. more

Category: MINI, Events

Write a comment

MINI AIR: Ready for Takeoff! May 24, 2013

more

Category: MINI, Events

1 comment

Destinations with Bite: Dezeen and MINI World Tour Takes Milan April 12, 2013

As the Dezeen and MINI World Tour descends upon Milan, take a moment to indulge MINI Paceman-style in the famed Italian city of chic. more

Category: Urban Culture, Art & Design, MINI, Events

Write a comment

Method Mag's Creative Use of (Outer) Space at the BEO 2013 March 13, 2013

Ever wonder how many rotations you could do on a snowboard if there
 was no gravity? more

Category: Sports, Events, Competitions

28 comments

Wintersport Region Status Quo: Laax. A story of parks, powder, bars and summertime cows March 13, 2013

At first glance, the formula for transforming an average sort of ski resort into something a cut above the norm seems simple enough. With the slope groomed and ready, an impressive Alpine panorama and properly chilled beer, most guests are ready to lean back contentedly. But Laax has set itself the goal of being more than merely a decent venue for winter sports - the objective is excellence, as evidenced by a willingness to break with stale routine and venture into new territory. It merges the free-style living of the heart of Switzerland with its vibrant social scene, copious snow and just a few dreams transformed into vivid reality. more

Category: Sports, Events, Competitions

26 comments

Unsung Heroes: The Faces That Make the BEO Happen March 13, 2013

Everyone's used to seeing the hero shot of the rider sending it, hearing them wax lyrical about their runs. They get the adoration - rightly so - but for this we thought we'd take the opportunity to throw some high fives to the people working like dogs behind the scenes to make the BEO happen. Here are but a handful of them... more

Category: Sports, Events, Competitions

4 comments

Vertigo at Vail: A Snowy View of the US Open Slopestyle March 13, 2013

Mark McMorris rode to US Open Slopestyle victory, but the rest of us rode powder. more

Category: Sports, Events, Competitions

40 comments

Open Minded
 March 13, 2013

SNOWBOARDER Magazine Senior Editor Tom Monterosso reflects on what the US Open means to snowboarding and snowboarders. more

Category: Sports, Events, Competitions

234 comments

Double Exposed: The Burton US Open at Vail March 13, 2013

Double Exposures vs. Double Corks: Tim Peare's vision of the Burton US Open at Vail. more

Category: Sports, Events, Competitions

226 comments

MINI & Burton Go Big: On and Off the Slopes at the Burton European and US Open 2013 February 04, 2013

Ready, steady, shred. The gnarliest event of the year – the Burton European and US Open 2013 presented by MINI – is about to take off with some serious air! Test your hang time after the jump. more

Category: Urban Culture, MINI, Sports, Events

Write a comment

Brave MINI on a Mission: MINI Goes To Santa Claus December 19, 2012

Everyone loves road trips! But when they’re 3,500km long and involve blizzards, arctic temperatures, and semi-permanent darkness, most people think twice. Not these MINI! more

Category: MINI, Events

1 comment