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Two Up, Top Down.
Meet the new MINI Roadster.

 
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MINI United 2012:
Friends. Festival. Racing.

 
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Recent articles
 

Two Up, Top Down. Meet the New MINI Roadster. January 23, 2012

MINI Roadster
 
The story of "Another Day. Another Adventure." has a new chapter and it's coming up fast. Say hello to the new MINI Roadster. more
 
Category: MINI 1 comment

MINI Unveils Three Stunning New Exclusive Design Models January 20, 2012

The MINI Bayswater
 
MINI is off to put 2012 in the history books. Read on to learn about a trio of new MINI design models that’s turning heads. more
 
Category: MINI 1 comment

The 2 Millionth MINI Has A New Home: Meet the Big Winner! December 21, 2011

 
MINI is always looking for new ways to give its community kudos for being so fun-loving, supportive and energetic. So when the 2 Millionth MINI was produced, MINI saw it not only as a historical moment to be celebrated, but as an opportunity. From the moment it left the historic Oxford plant's floor, this very special MINI was being prepped as a gift to one very lucky fan - and now we know who it is. more
 
Category: MINI 5 comments

Safe without a Safety Net: MINI Driver Training December 12, 2011

Safe without a Safety Net: MINI Driver Training
 
At the circus the acrobats risk everything to entertain the audience – sometimes even without a net. Although it’s dangerous, the risk is calculated based on one important constant: rigorous training. The same constant applies to driving a car. Anyone who practices diligently has more fun. Especially in a MINI. But where can you still test the limits of physics today without danger? The MINI Clubs International Office has a suggestion for you. more
 
Category: MINI, Events 1 comment

ALL THE WRONG PLACES: The Taxi Hit Squads of South Africa December 05, 2011

Mission 2: South Africa
 
If you're shaking your booty in South Africa, specifically Johannesburg, you're most likely listening to house music. Kwaito is SA's street-styled, unique local flavor of music - replete with heavy house beats, African rhythms and local dialect. Who are the musical make-it or breakers? The thousands of township taxi "hit squads." Our mission took us where foreigners fear to tread, to get to the roots of this incredible local music scene. Treat your ears to a real adventure in ALL THE WRONG PLACES: TAXI HIT SQUAD. more
 
Category: Urban Culture, MINI, Competitions Write a comment

MINI Space Reports from Blickfang 2011 December 02, 2011

Blickfang 2011
 
Last weekend, one of the design world's most exciting events descended on the city of Zurich. Its name? Blickfang. The name means "eye-catching" in German, and this event certainly catches the eye - what makes Blickfang so special is that visitors to the fair can buy direct from the exhibiting designers at the show. MINI Space was there, delivers the full scoop after the jump. more
 
Category: Art & Design, MINI, Video, Events Write a comment

“Crossover Architecture” Brings Some Austrian Countryside to the Bustle of Tokyo December 01, 2011

Japan and Tokyo unite for “Crossover Architecture”
 
The “Raiding Project”, presented by MINI Japan in conjunction with a group of commissioned architects brings together the sensibilities of an Austrian composer’s ancestral home, and contemporary “crossover” design. Get the full scoop on the project here. more
 
Category: Urban Culture, Art & Design, MINI Write a comment

Wanted: Heat-Seeking Co-Pilot for Our Final Epic Adventure November 28, 2011

ALL THE WRONG PLACES Jamaica
 
You're not a true explorer until you've sweated buckets in the tropics. So for our final epic adventure — MINI and VICE and the brand new MINI Roadster are going completely troppo in Jamaica. Are you the heat-seeking Co-Pilot ready to venture to ALL THE WRONG PLACES in steamy Jamaica? Jah mon, apply now. more
 
Category: MINI, Competitions Write a comment

The Story of a MINI Cooper S Called Mile-Eater November 18, 2011

MINI Cooper S
 
632 donuts, an ice scraper, merciless Swiss traffic cops and a gas-station attendant as your friend. Yes, as you can see by a list like this, you can experience a lot of surprises over 162,263 miles (261,137 kilometers) in just under 10 years in a MINI. But the question remains: is this an isolated case, or is your MINI a "mile-eater," too? more
 
Category: MINI 1 comment

FOUND: The Bizarre Transformer Trucks of Japan November 17, 2011

 
Visiting Tokyo is like falling through the most amazing rabbit hole. Vampires, maids, goths and more roam the streets in costumes more lavish than a Hollywood blockbuster. But MINI and VICE had an even more electrifying Mission to investigate the most bizarre Japanese subculture of them all. Was it ALL THE WRONG PLACES: JAPAN? Damn right it was! more
 
Category: MINI, Video, Competitions Write a comment

“Another Day. Another Editorial.” The MINI Coupé Goes Couture November 09, 2011

Dazed & Confused - Collaboration
 
It may be just another day for most of us, but in the offices of pioneering London style magazine Dazed & Confused, there's a flurry of excitement. They've just turned twenty, and are celebrating their first ever photography special this month. Now they've teamed up with MINI and New York design firm karlssonwilker, and they're facing the future head on. Find out why Another Day is Another Adventure for Dazed, karlssonwilker, and six of London's most promising fashion graduates. more
 
Category: Art & Design, MINI, Video Write a comment

Viking Co-Pilot Wanted for the Coolest Adventure So Far November 04, 2011

ALL THE WRONG PLACES is off to Sweden!
 
Deep down, we all want to be Vikings — and this is your chance to live the dream. MINI and VICE are plowing into our next unlikely Mission, to ALL THE WRONG PLACES in Sweden, birthplace of the most intrepid adventurers. Ready to ride with us to ALL THE WRONG PLACES? Read on to see how you can seize the spare seat. more
 
Category: MINI, Competitions 1 comment
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