Destinations with Bite: Dezeen and MINI World Tour Takes Milan April 12, 2013

As the Dezeen and MINI World Tour descends upon Milan, take a moment to indulge MINI Paceman-style in the famed Italian city of chic. more

Category: Urban Culture, Art & Design, MINI, Events

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Method Mag's Creative Use of (Outer) Space at the BEO 2013 March 13, 2013

Ever wonder how many rotations you could do on a snowboard if there
 was no gravity? more

Category: Sports, Events, Competitions

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Wintersport Region Status Quo: Laax. A story of parks, powder, bars and summertime cows March 13, 2013

At first glance, the formula for transforming an average sort of ski resort into something a cut above the norm seems simple enough. With the slope groomed and ready, an impressive Alpine panorama and properly chilled beer, most guests are ready to lean back contentedly. But Laax has set itself the goal of being more than merely a decent venue for winter sports - the objective is excellence, as evidenced by a willingness to break with stale routine and venture into new territory. It merges the free-style living of the heart of Switzerland with its vibrant social scene, copious snow and just a few dreams transformed into vivid reality. more

Category: Sports, Events, Competitions

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Unsung Heroes: The Faces That Make the BEO Happen March 13, 2013

Everyone's used to seeing the hero shot of the rider sending it, hearing them wax lyrical about their runs. They get the adoration - rightly so - but for this we thought we'd take the opportunity to throw some high fives to the people working like dogs behind the scenes to make the BEO happen. Here are but a handful of them... more

Category: Sports, Events, Competitions

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Vertigo at Vail: A Snowy View of the US Open Slopestyle March 13, 2013

Mark McMorris rode to US Open Slopestyle victory, but the rest of us rode powder. more

Category: Sports, Events, Competitions

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Open Minded
 March 13, 2013

SNOWBOARDER Magazine Senior Editor Tom Monterosso reflects on what the US Open means to snowboarding and snowboarders. more

Category: Sports, Events, Competitions

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Double Exposed: The Burton US Open at Vail March 13, 2013

Double Exposures vs. Double Corks: Tim Peare's vision of the Burton US Open at Vail. more

Category: Sports, Events, Competitions

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MINI & Burton Go Big: On and Off the Slopes at the Burton European and US Open 2013 February 04, 2013

Ready, steady, shred. The gnarliest event of the year – the Burton European and US Open 2013 presented by MINI – is about to take off with some serious air! Test your hang time after the jump. more

Category: Urban Culture, MINI, Sports, Events

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Brave MINI on a Mission: MINI Goes To Santa Claus December 19, 2012

Everyone loves road trips! But when they’re 3,500km long and involve blizzards, arctic temperatures, and semi-permanent darkness, most people think twice. Not these MINI! more

Category: MINI, Events

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Don’t Forget the Snow Tires: MINI Goes To Santa Claus November 23, 2012

The MINI family is off to visit Santa Claus, bearing Christmas wish lists from MINI fans the world over. Can it score a Guinness World Records title for its travels? Read on. more

Category: MINI, Events, Competitions

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UPDATE: Red Bull X-Fighters World Tour October 08, 2012

Extreme sports are all about innovation, and few sports are evolving faster than freestyle motocross. MINI John Cooper Works has partnered with Red Bull X-Fighters World Tour, already off to the races and sweeping the globe. more

Category: Sports, Events

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MINI Takes the States 2012: Fast-Forward Travelling July 19, 2012

Travelling 4,000 miles (6,500 km) in 11 days across America? Waking up early every morning to 300 MINI at the starting line? This is MINI Takes The States – a spectacular convoy of colorful MINI that traveled westward from New York all the way to L.A. At the centre of all the action is MINI Space team member Axel Griesinger, who made his trip of a lifetime in this fast-track event. more

Category: MINI, Events

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