Katharina Borchert is catapulting the Ruhr's media landscape into the future. She is editor of derwesten.de, a website you cannot ignore if you want instant, up-to-the-minute information on what's happening in the Ruhr metropolis.
Katharina Borchert with her dog.
derwesten.de is a truly modern internet platform with news, blogs, forums, videos and a gaming corner. Not long after its launch last summer, it was counting 36 million hits a month - an impressive tally. The website is owned by the Westdeutsche Allgemeine Zeitung newspaper, or WAZ, and bundles the online editions of five regional papers.
There can hardly be anyone in Germany's online scene who commands so much credibility, competence and creativity as Katharina Borchert, Germany's most famous blogger. Lyssa's Lounge was her own, highly popular weblog in Germany. It was about men and women, love and sex, and life among the digital in-crowd. Lyssa was Borchert's alter ego. The sweeping success of Lyssa's Lounge brought her to the attention of the WAZ. Today she not only heads up derwesten.de but has recently made it onto the executive board of this media corporation, ensuring that regional papers also have a future on the web.
Read the whole article by Christoph Schurian in the "Ruhr Metropolis" issue of MINIInternational.
