MobMov

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October 14, 2008

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MobMov

In response to the ongoing extinction of drive-in movie culture, Bryan Kennedy organises spontaneous outdoor screenings for mobile moviegoers. At the MobMov screenings you sit snugly inside your car surrounded by hundreds of other vehicles, and everyone enjoys an unobstructed view of a gigantic bare wall in places like the deserted warehouse yard on Treasure Island, the former naval facility in San Francisco Bay. Viewers simply tune their radio to 88.3 MHz and watch the wall illuminate with a vintage commercial.

A parking lot, a warehouse wall, a projector - and your drive-in cinema is up and running.

Time and again Bryan Kennedy manages to suss out suitable venues: "Dark, quiet, safe and private, with tons of space to park and roam and a huge wall to project onto."

Bryan Kennedy.

Today MobMov has over 6,300 members organised into 185 branches across 28 nations. Kennedy just asks visitors for a voluntary donation as he usually doesn't have to pay for the films.
When he contacts studios directly, he generally gets the licensing fees waived, while most indie distributors charge only one $50 licensing fee per film. Occasionally Kennedy, who is a web developer when not organising his movie shows, has to cough up $200 to license a blockbuster, but as he says, "Sometimes I just like to get a big crowd together in the drive-in cinema on a balmy summer's evening."

Get the full story by Tracie Broom in the San Francisco edition of MINIInternational