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Agents Report:
Day 1, Saturday. We squeeze between Nathalie Djurberg's videos and John Bock's performances' finds to talk with the art dealer Gio Marconi from Milan. He asks us to come back "later". He apologize, but business come first. Business in progess. This is the mood between Art Basel's stands: the fair is mostly an engine of financial interests. The same old story about money. A lot of collectors and curators have already left the town, most of the PR job is done, but it's not yet over. Everything's on sale, everyone measures seize, weight, faculty of surprising and they seem to care a lot about labels. High quotations for artists who, besides having that damn uniqueness factor, know how entertain people: artists from American galleries win. Jeff Koons above all, as suggested by a Japanese collector coming from Tokyo. That's why at Gagosian, which represents him with Hirst, they don't need to put labels on art works. Very snob. They suggest us to go down to Art Unlimited, where the fair actually appears as an exhibition, and the mood is softer. Really exciting the video "Zidane", by D. Gordon and P. Parreno. Camera's batteries can't stand all this, and we can't catch other impressions. The next day we are supposed to go to the bare little fairs, which looks like observers of the biggest ones. Everyone wanted to be on the same square, in a small and easy to visit town, which also features a certain tradition in the field. For example, the attending of characters like Beyeler or Hoffman La Roche. Everyone is aware that nowadays art is based on commercial transactions, definitely entering into tags like "mass culture" and "luxury goods".
Original Briefing
In how many ways can an art fair grow a city's cultural capital?
Gallery
During the span of Art Basel and Liste, art professionals and art lovers crowd the Basel streets: the former to put their hands on the hottest selling material and the latter to smell some of the VIP atmosphere. Not to miss the chance, the city is also trying to trickle down its cultural appeal to local institutions grouping them under the Art City Basel label along with the fairs. Whether they help the art or not, these kind of events do lend a hand to a city's reputation.
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posted by: Gogopeace | 10/24/2008 12:09 am
The creation is really cool ;)
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