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  • A Celebration of Life and Fundraiser for AIDS in Vienna

    MINI Space @ LIFE BALL 2011

    Vienna, May 21, 2011

A Celebration of Life and Fundraiser for AIDS in Vienna

The LIFE BALL is Europe's largest annual charity event dedicated to raising funds to fight the worldwide battle against HIV/AIDS. It aims to raise awareness of HIV/AIDS while celebrating life by hosting a fabulous red-carpet gala event, musical performance, fashion show, and parties galore in the classic Viennese grand ball fashion. Celebrities and party-goers from around the globe gather for this important cause and spectacular weekend. The 19th Annual LIFE BALL will take place on May 21st and the MINI Space team will be onsite prepared to document it in all its glory.
 

Team Journal: In Front of the Camera and Behind the Scenes w/ Guest Blogger and MS Star Pips Taylor June 03, 2011

Lifeball
 
As evidenced, Life Ball 2011 was a hit-parade of massive proportions. But ever stop to wonder how those in the spotlight keep their cool when things heat up and the cameras start rolling? We sat down with MINI Space on-screen moderator Pips Taylor after all the spectacle had subsided to find out. It turns out the real trick is to keep moving. Fast. more
 
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Starstruck Spectacle and Glitz Gone Wild – How the Big Night Exceeded all the Hype May 23, 2011

 
The scene on the ground at Life Ball 2011 was one of extraordinary scale and spectacle. So much had been said about the big night, and it had become hard to imagine how the grand gala would live up to everyone's expectations. It then suddenly became crystal clear - the people are what make the Life Ball truly grand. All the compassionate, outrageous, beautiful people. The night was a complete knockout. Join us there after the jump. more
 
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Lights, Camera, Action! The Magenta Carpet and Life Ball 2011 May 23, 2011

©August Castell-Castell ©August Castell-Castell ©August Castell-Castell ©August Castell-Castell
Click on a picture to launch the image gallery (32 images)
 
The MINI Space team was warned ahead of time that Life Ball, Europe's largest charity event, would be the best party we'd ever been to. We were happy to see that prognosis come true, but we're even happier to share the photos with you. You'll find two photo galleries within this article - the first, a look at the Magenta Carpet (Life Ball's record-breakingly extravagant answer to the Red Carpet) and the second, a glimpse inside the ball at Vienna's City Hall. more
 
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Your All-Access Pass: Backstage at Life Ball's Pre-Show May 22, 2011

 
Pips from MINI Space finds that looking fabulous takes you all kinds of places: Hang out backstage at the DSQUARED2 fashion show, then get front and center on the Magenta Carpet before the big show. more
 
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MINI @ Life Ball 2011: Glam Garage Parties and Clandestine Construction Sites May 21, 2011

 
The MINI Space Team got off to a running start here in Vienna, trekking into odd pockets of Austria's capital city in search of this year's designer MINI by day, then rushing back to the glitz and glamor of the night's infamous pre-party in the heart of it all. Get a full dose of the behind-the-scenes happenings here. more
 
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What to Expect at Life Ball 2011: Angels, Rubies, Celebs. May 21, 2011

The Life Ball 2011 press conference panel.
 
Life Ball is something of an anomaly in the world of charity events. Not only is it the biggest one in Europe, but it's also all about spectacle, fantasy and show. MINI Space dropped into the official press conference today, learned what we can expect at tonight's ball, and heard more from involved celebrities - like Janet Jackson and Brooke Shields - what raising HIV awareness means to them. more
 
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