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ALL THE WRONG PLACES: OBEAH MAGIC MAN

02/27/2012 06:21 am
 
ALL THE WRONG PLACES: OBEAH MAGIC MAN
Obeah is a unique and offbeat blend of folk magic, occult and Christianity, first brought to the Caribbean from West Africa by runaway slaves. My Colombian Co-Pilot Natalia and I took the MINI Roadster to search out t... read more

Life Ball 2012: MINI and Franca Sozzani Act as Chariot for Spectacular Charity Event

05/19/2012 06:35 am
 
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End of the Road for ALL THE WRONG PLACES

04/16/2012 01:20 pm
 
End of the Road for ALL THE WRONG PLACES
It's safe to say MINI and VICE have never tried anything as epic as ALL THE WRONG PLACES. We bled, ate worms and blew tires. We endured altitude sickness, demons, goat hoof dishes, tongue piercing, 50 ft. cliff jumps... read more

Wanted: Heat-Seeking Co-Pilot for Our Final Epic Adventure

11/28/2011 04:56 am
 
Wanted: Heat-Seeking Co-Pilot for Our Final Epic Adventure
You're not a true explorer until you've sweated buckets in the tropics. So for our final epic adventure — MINI and VICE and the brand new MINI Roadster are going completely troppo in Jamaica. Are you the heat-seeking Co-... read more

Sparks Fly at Life Ball 2012: “Fighting the Flames of Ignorance”

05/20/2012 11:01 am
 
Sparks Fly at Life Ball 2012: “Fighting the Flames of Ignorance”
As the world’s beautiful things descended with Promethean grace upon the red – or rather, magenta – carpet for the 20th Annual Life Ball AIDS charity gala, there really was nothing that could dampen the life-affirming en... read more

Life Ball is Back! This Year MINI Teams up with Vogue Italia for Europe’s most Explosive Charity Event

05/18/2012 08:48 am
 
Life Ball is Back! This Year MINI Teams up with Vogue Italia for Europe’s most Explosive Charity Event
“Fight the Flames of Ignorance!” is the theme of this year’s 20th Anniversary Life Ball, held in Vienna this Saturday. It couldn’t be more appropriate. The Ball, which is the largest AIDS/HIV charity event in Europe, has... read more

MINI Roadster Reincarnated: MINI Gets a New Lease on Life from Designer Ilaria Venturini Fendi

02/28/2012 05:24 am
 
MINI Roadster Reincarnated: MINI Gets a New Lease on Life from Designer Ilaria Venturini Fendi
First a MINI, then a bag. The new MINI Roadster has been given a stunning — and quite creative — makeover thanks to a new collaboration between MINI and ethical accessories designer Ilaria Venturini Fendi. The celebra... read more

Adventure, Here We Come – Exploring Jamaica with the MINI Roadster

03/13/2012 06:51 am
 
Adventure, Here We Come – Exploring Jamaica with the MINI Roadster
Another day, another adventure: just follow the sun. Driving around Jamaica in the MINI Roadster by day and chilling out beside a beach campfire in the evening. Welcome to paradise. Whether it’s full-speed ahead on Jamai... read more

The Art of Assembly: 100 Years of Plant Oxford

03/27/2013 09:36 am
 
The Art of Assembly: 100 Years of Plant Oxford
2013 marks the stellar centennial of the central assembly facility for MINI - Plant Oxford.    To celebrate this year's stellar centennial of Plant Oxford, the MINI central assembly facility, a five-car motorcade set ou... read more

Two Up, Top Down. Meet the New MINI Roadster.

01/23/2012 06:38 am
 
Two Up, Top Down. Meet the New MINI Roadster.
The story of "Another Day. Another Adventure." has a new chapter and it's coming up fast. Say hello to the new MINI Roadster. The next chapter in the MINI story is about to open wide. We’ve all come to know the exploits... read more